Top 5 Reasons We Work Mainly With Baby Boomers

July 22, 2008

Baby Boomers have done a lot of wonderful things over the years and some could argue not so wonderful things. Because of this great divergence between what Boomers have done and not done, we get lots of questions dealing with why most of our clients are Boomers. Especially since we are Gen-X (the ones that created this new uncertain technological scary world for them.). Well to put it simply, I believe we understand each other better. Now maybe it is because my wife and I were raised like adults, primarily by our Mothers or maybe we are reincarnated old people or something. Either way we have a connection with the view they currently hold of the world and how they fit into it. We feel a sense of knowing that comes with age and experience of what does and doesn’t matter in business and life. To keep up my tradition of top 5 lists I have the top 5 reasons why we love our Boomers.

Top 5 Reasons We Work Mainly With Baby Boomers

  1. Clarity of Vision - The Baby Boomers have reached a point in their life where there is more time behind them than in front. This causes them to become impatient for change and get a sense of urgency around their work. Whether they are looking to sell a business, grow a business before they retire, or create a life they wanted all along, you need clarity of vision to make the right choices. For us clarity of visions is a great thing because it moves the coaching process along much faster than groups of people who think they have forever to do something.
  2. Willingness to Let Go - Baby Boomers are also at a point where they have placed a value on their life, their persona, and intellectual property. They have decided at what point something is worth it or not. They are not afraid to make a stand on values. I worked with one client on a partnership agreement for their business where we were able to hold strong and get what was fair. We were able to do this because my boomer client was like, "Hey, for that price, I would rather throw my life’s work in the trash!" It is hard for a potential buyer to low ball you when you are willing to throw it away just to prove a point. Especially if it is an asset they really want. This is the complete opposite of what I see with many younger people in business. They will take whatever they can get, and come from a place of weakness. Not a good place to be when you are trying to get your business a fair deal.
  3. Open to any and all answers - Baby Boomers are open to all kinds of guidance and open to change their mind. I feel more open than ever in talking with our Baby Boomer clients no matter what it is about. I find that we do not have to edit ourselves, pull out silly charts, outdated data, and so on. We can have instincts, hunches, and intuition drive how we are feeling, and the decisions we make. Decisions that are right more often than not. I have had clients tell me information they received from a healer, a psychic, you name it. All I can say is when you are open with your clients and they are open with you about where their ideas are coming from, you would be amazed how much faster you reach a goal.
  4. They Pay On Time - This may sound like a silly one to have on my list but it is actually one of the most important when you run a small business. Our Baby Boomer clients happily pay on time when they are invoiced. The do not question our value, our work, or our intentions. This makes you work harder than ever to help them achieve their dreams. I have had other groups slow pay and even never pay. Even when a Boomer client has gone out of business because of illness or something we would 99% of the time receive a nice note with a check apologizing for the slow pay and thanking us for helping them on their journey.
  5. Family - This last point is the most important. All of our Baby Boomer clients care about us as people. They care about our lives, our son, our health and our success. They care just as much about us as a vendor as we do them as a client. Many of our clients have been with us from the very beginning for this very reason. They are our family and our friends.

If you have any questions, stories of work with Boomers, or know someone that could use a company like ours feel free to email us.

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Post Words: Clarity of Vision, Willingness to Let Go, Open to any and all answers, They Pay On Time -, Family -, Boomers, Boomer, Especially, Willingness, Whether

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Posted by Mark F | Filed Under An Executive with Heart, Feature Marketing Article, Full Marketing BLOG 

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