The Anatomy Of a Single Page Sales Letter

July 3, 2008

Ever wonder what a single page sales letter looks like dissected from top to bottom. In this blog post we have used a simple outline you can find all over the Internet and filled in example text to show you line by line what makes up a single page sales letter.

Single Page Sales Letter Anatomy

  • This is the pre-head – it "calls out" to a targeted audience.

Attention Small Business Owners!

  • The headline grabs your prospect’s attention

"Finally! A Marketing System Guaranteed to Increase Your Sales in 14 Days or Less or Your Money Back!…………………."

  • The sub-head adds more information to gain interest

Our Marketing System Brings in More Customers, Increases Sales, and Saves You Money!

  • The salutation zeros in on your audience

Dear Small Business Owner,

  • The first paragraph of the body is called the lead paragraph and is where you want to entice the reader to keep reading.

If your sales are down or you have wasted thousand of dollars on marketing programs that don’t work, I’ve got good news for you.

  • The body tells the story and gives details.

My name is Mark Ferguson and I have seen companies waste money on Marketing Programs for over 17 years! Time and Time again they fall for a sales pitch from some slick firm using key words that get them to buy, only to be left later with huge debts, unhappy customers, and with no new sales. After seeing the aftermath over and over again I knew there had to be a better way. I knew my clients were getting results for less money!

That’s when I set out to build a Marketing System that Works Guaranteed for less money, less time, and less work from you. I spent years with my clients researching, designing, and perfecting one system after another. Finally I have consolidated my system into a simple straight forward process that anyone can use. My program has been proven by top small businesses in the US and more than doubled the revenue of many small businesses.

Within 14 days my clients were increasing their revenue, getting more customers, all for less money. I haven’t seen a single client who is ready for growth not get results. Best of all my simple program works anywhere, without huge amounts of money or resources. Simply start the program follow the steps and you are on your way. It’s so easy - you never have to worry about where your business is headed again.

Customers will flock to your door because the program aligns all of your potential customers to buy and trust your business. Once they’re in there’s no escape because they will never consider doing business with someone else again. I call it Customers For Life.

  • Bullet points - Are is a subject and an art all by itself. Many copywriters list features and leave it at that. Others translate features into benefits.

Why should you grab the Marketing System right now?

Increases your sales in 14 days or less - guaranteed so you’ll never have a revenue problem again.

  1. Easy so that any Small Business Owner Can Get Started Today
  2. Increased Sales in 14 days or Less Guaranteed
  3. Will save you thousand of dollars on your business marketing year after year
  4. The program attracts the right customers that stay with you for life
  5. Your revenue problem will be gone in 14 days or we’ll send you a refund for every penny - including shipping!
  • Testimonials offer social proof

I had already experienced one business failing that resulted in bankruptcy and was facing another one when I met Mark at a conference. I knew something good was going to come of our meeting, I just didn’t know what. After six months on the Marketing System, my struggling publication that was about to shut down, grew 50 percent larger, I increased my revenue 300 percent, and attracted some of the most well-known names in our industry. I can’t believe all of this happened so fast. I know without a doubt that without the Marketing System I would not be in this place today.”

Josh Wilson, Houston, TX

  • This trial close introduces the guarantee

I know it sounds too good to be true, but what can I say? This Marketing System really works! I’m so confident it’s the best, the only Marketing System you’ll ever need – I back it with my own, personal 100% lifetime no-hassle guarantee!

  • The guarantee takes the risk away from the prospect

100% lifetime no-hassle guarantee!

If you’re ever not satisfied with my "Marketing System" for any reason, simply return it and I’ll promptly refund every penny. I’ll even pay for return postage.

You’ve got nothing to lose except your revenue problem. So how much does the "perfect marketing program" set you back?

  • The offer tells what they get for how much and why they should buy right now. It also asks for the order!

Order today and I’ll ship your Marketing System by Priority Mail for only $1999.95! Remember you’ll be making more money in 14 days or less or your money back!

Can’t wait? Have your Marketing System FedEx’ed to you for Next Day Delivery. Order before Noon EST and I’ll ship it out today! (You will be billed for the extra shipping charges.)

  • Call to action - usually accompanied by an order button

Don’t delay! Order Now.

  • Closing identifies the seller.

Sincerely,

Mark Ferguson, President Creative Strategy

The one80group, Inc.

  • The P.S. Strengthens the deal in some way.

P.S. Order right now and I’ll include one half hour of Executive Coaching with Marketing Guru Tina Ferguson at NO CHARGE! That’s a $1250.00 VALUE. Please know that this is a very limited offer and may be removed at any time! There are only so many hours in the day!

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Post Words: Marketing System, Marketing, System, I’ll, Order, Sales, Customers, Guaranteed, Small, Ferguson

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Posted by Mark F | Filed Under Feature Marketing Article, Full Marketing BLOG, Sales 

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