The 3 Things To Avoid When Emailing Your List

April 9, 2008

When you decide to have an opt-in list remember it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding complications with your new communication medium.

The 3 Things To Avoid When Emailing Your List

1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.

There are bounces that happen or occur because the server was busy at that time you sent the email but can still be delivered later on.
There are also bounces because the inbox of the recipient is currently full.
There are those bounce messages that are simply undeliverable. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.

Manage your list by putting markings on those emails that bounce. Erase an email account from your list so that you have accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2) Always provide an unsubscribe feature on your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.
When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many Internet service providers. Ultimately you can lose a lot of subscribers this way and many more in future potential subscribers when the word gets out that you cannot easily get off the list.

3) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from the use of language and images in your newsletter. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.

Always remember these simple tips so that you can have a healthy relationship with your subscribers as well as keep within the boundaries of what is allowed in sending mails to an opt-in list.

Remember It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit. Keep yourself and your business out of trouble and potential run-ins with the law and the Internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist.

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