Testimonials Sell

January 18, 2008

Psst, hey you. Yes, you. Did you know there is a phenomenon that is affecting entrepreneurs from all sizes of companies? Yes, it is true. It’s called Inability to Ask for Testimonials Syndrome. If this affects you, never fear because the testimonial machine is here!

Here’s a quick formula you can use to create a questionnaire to give to your clients to quickly and easily extract testimonial gold.

  1. Please share with us how you would describe your company to a person you don’t know. Example: We have a large manufacturing company with four locations.
  2. Please share the problem you had when you first began working with us and what your thoughts were about this problem. Example: Our sales were at a standstill, and we didn’t know what to do. We weren’t even sure who to call.
  3. What result have you experienced from working with us? (Please be specific if you would like). Example: Our sales have increased 22 percent in only six months.
  4. What would you tell others about working with us? Example: If your sales are down and you want to increase them without adding a bunch of ‘stuff’ to the mix, then you need to call right away.

My experience tells me that people who love you want to help you. They will sing your praises to the mountaintops, they will refer, they will tell others how amazing you are, and with all of this, they will usually rarely give you a written testimonial unless it is solicited? Why? My hunch is that it goes back somewhere around second grade when everyone started to think that they couldn’t write. Regardless of the origin, this template can help you capture more testimonials and will help your clients give you one that really speaks to the hearts of your prospects!

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Post Words: Example, Please, Regardless, Here’s, Syndrome, Inability, Testimonials, It’s, market, coaching

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Posted by Mark F | Filed Under Full Marketing BLOG, What's New 

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