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Passing Muster – The Importance of Periodic Channel Program Evaluation

When you think about it, manufacturers can make a case for viewing their channel partners as part of their employee organization. While that would be an extreme and inaccurate assumption, the channel is indeed an extremely important extension of your sales and marketing organization. And just as with your internal personnel, you must periodically evaluate to determine how well channel partners are performing on your company's behalf.

Business: Marketing Articles from EzineArticles.com

This entry was posted on Saturday, December 26th, 2009 at 1:25 pm and is filed under Feature Marketing Article, Full Marketing BLOG. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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