Nine Member Types – The Future of Your Association May Depend on It
Mass marketing is so 1990's - spend/spend, waste/waste. There is a better way for associations to do marketing and serve members, and this article describes a program that enables you to segment members into nine types and then start target marketing. It is easy and low-tech and will enable you to operate much more efficiently and effectively. The nine member types are based on their professional needs and motivations, which is very different from traditional demographic segments.
