July 3rd 2008
July 3, 2008
Happy Independence Day for those of you in the United States, and Happy Just Because the Sun Came Up Day to everyone else in the world.
The other night Mark and I were looking at our web analytics, and we noticed that we had a LOT of visitors from Russia. What’s a LOT, oh, about 30% of our traffic. Wouldn’t you say that was quite a lot of friends you don’t know?
That made me think about how marketing really works. You see, you just never know where your marketing efforts will land. You can only be in action, marketing your business and be open to the right people landing on your marketing.
With coaching clients the last few months, I’ve been doing a little research project. I’ve been asking them, “Where did your last 10 clients come from?” and then I ask, “How did you ‘make’ that happen?”
The answers have had one common thread – all the business ‘showed up’ out of nowhere. It wasn’t the direct result of a mailout, although a mailout could have had something to do with it. The PR that was great one day turned up a client weeks, sometimes months later.
What does this have to do with you?
It has to do with doing your job and letting go and letting the business find its way to you. For those of you who know me well, I call that God’s part. We stay busy doing what we do best and God takes care of the rest. When we are running around like crazy people trying to ‘make’ something happen the joke is on us… we will never MAKE anything happen. We can simply show up, be our best everyday, and watch things grow from those efforts.
Hugs-
Tina
P.S. How effort-FULL are you acting with your business? Does everything seem like a struggle? Do you feel stuck in the mud? Try getting back to basics… pick up the phone, call some of your best clients and touch base. Or, call your best referral sources and see what is going on in their world
Sphere: Related ContentPost Words: I’ve, Happy, “How, “Where, God’s, effort-FULL, Hugs-, What’s, United, Independence
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