How to Market With a Tractor Beam
The concept hit me like a ton of bricks one day as I was reminiscing about being a kid. My Dad was (and still is) a bit of a Trekkie, so sci-fi lingo was something my brothers and I were familiar with. When something we felt was really cool caught our eye we would say, "Man, that sucked me in just like a Tractor Beam!" It is a near-perfect analogy for what businesses attempt to accomplish in marketing to their customers.
