How Do You Get Personal In Business?

February 10, 2008

Ask Tina

How Do You Get Personal In Business?

Q: Thus far, I have kept business life and personal life very separate.  You talk a lot about personalizing business websites.  Is this what large successful companies like Microsoft and IBM have done?  I can’t really think of a way for them to add personal items to their business web sites.  I’m curious about your thoughts on that.

A: The more transparent your organization is, the higher the trust you have with your employees, clients and future clients. It’s that simple. The more people can know about you, the more they feel they know you, the more they begin to trust you, your company and the brand that you are creating. Bringing the True You and transparency to your business is not about airing everything and anything that is personal. It is about knowing what you believe in, knowing what you are passionate about and conveying that passion in a personalized way so that those who align with what you are can easily find you. We always come back to business is people serving people, and people do business with people they know, like and trust.

Many companies offer no opinion - they play it safe, trying not to be ‘too’ out there. I believe most companies play it safe because they want to try to capture everyone (versus creating an ideal client profile) and they believe by staking a claim on a target market they will ‘lose’ someone. Nothing could be farther from the truth.

Companies that are publicly traded are owned by the public so they may be more stringent about their stories. With public companies, such as those you are asking about, the game is slightly different because it isn’t an owner making the decisions. Yet public companies still have a company personality and this is communicated in their branding, community outreach projects and various other ways they communicate what they believe in and what they stand for. If you look around, you can see the personal side coming through in larger companies. There are many examples of this – Starbucks, Apple, IBM, just to name a few. Some of the smaller companies that do an equally good job are Patagonia, Clif Bar, Tracy Porter, and Cranium. When you visit these companies’ websites it is obvious from the start what these individuals are passionate about and how the company reflects the passion.

Best of luck as you allow the True You to shine through!

Sphere: Related Content

Post Words: PersonalPersonal, BusinessBusiness, MicrosoftMicrosoft, It’sIt’s, BringingBringing, NothingNothing, CompaniesCompanies, ThereThere, StarbucksStarbucks, AppleApple

Free Marketing Help. Email For Details First Come First Serve!

Related Articles

Posted by Mark F | Filed Under Feature Marketing Article, Full Marketing BLOG 

Comments

Got something to say?





Free Advertising

  • There are essentially two categories of pay per click engines – the “keyword” or sponsored match and the “content match”.


  • By using the best colon detox you can find, you are helping your internal system flush out the poisonous matter living inside your system.


  • There are all sorts of methods that webmasters use to create free backlinks from relevant websites that will benefit their own site.


  • There are several different ways for you to obtain arizona wholesale commercial financing.


  • Also, make sure that the service provider for website design Leeds is able to show you a portfolio.


  • A good way to make the most out of your networking activity is by maintaining your visibility.


  • internet marketing is a growing industry that affects all types and sizes of businesses.


    •
    Search Exchange Web Portal SpyderMap Page Rank
    trueyoumarketing.com provider of marketing,market coaching,Business Coaching,Life Coaching,strategy,executive coaching,professional strategy,marketing strategy experts,marketing strategy,Marketing Process,and Marketing Ideas.