Five Ways to Increase Marketing Results in the Next 14 Days

January 13, 2008

Want results, but feel like marketing is such a hassle? Here are five easy ways to prime the pump for more results - in as little as one hour!

  1. Take someone to lunch. You could take any someone to lunch, but why not multiply your effectiveness by taking one of your top referral sources to lunch? Look for ways to refer back to that person and think about how you can do more business together. Is there a co-partner seminar in your future or a shared mailout?
  2. Dig out old leads. Oh you know where they are. They are around here somewhere, right? Dig those out and start a new conversation. Don’t treat old leads like an old book - open a new chapter and start from there!
  3. Plant new seeds. Take a look at the last few proposals you lost. Call those contacts and ask what happened and see how they are doing. Instead of saying, help me figure out why I lost the sale, start from a place of, How could I have served you better in this process? What did I miss that would have helped? This is a place where very few people sow new seeds - and it’s very fertile ground!
  4. Assess your standards. Are your standards slipping a bit? Does your team need a sweet kick in the booty to play at the A-game level? Don’t delay. Take 15 (maybe 30) and have a focused talk about what your mission and standards are. Then begin living them again.
  5. Face fear. Focus on that ‘dream’ client with all your might. Ask a few friends to connect you with someone, call the company direct, think of a creative way to get in front of them, whatever your strategy face your fear knowing that you will get 100 percent of the clients you never go after.

Make marketing happen today and sales are sure to follow!

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