http://www.trueyoumarketing.com trueyoumarketing.com marketing experts Tue, 30 Jun 2009 14:46:20 +0000 http://backend.userland.com/rss092 en By Dave Guerra Disasters can occur at anytime and anywhere. When they occur they are usually unplanned or when notice is given it is usually not much. You can prepare for just about any disaster by having a Disaster Recovery/Business Continuity plan in place and ready to roll at ... http://www.trueyoumarketing.com/leading-in-a-time-of-disaster.htm By Jan Richards Your vision of the future - whether it's positive or negative - is a much more powerful factor than you might ever guess in helping the shape your future success. A vision that works motivates the person or group who hold it to take ... http://www.trueyoumarketing.com/visioning-create-a-powerful-vision-that-leads-you-or-your-team-far-ahead.htm By Michael McCann There are five key factors that are essential to today's decision making: •Intuition - concerning the direction events may follow. •Flexibility - concerning a willingness to accept foreign information. •Initiative - in problem solving, decision making, and creativity. •Creativity - in ... http://www.trueyoumarketing.com/five-key-skills-to-develop-for-decision-making.htm By Yvonne Buchanan "I'm a writer and I blog." This sentence, posted at the end of a consumer complaint to any business should strike fear into the heart of its recipient. Note to self: You're about to be fricasseed. Time to take action: yesterday. Faster than a polymorphic virus, more ... http://www.trueyoumarketing.com/businesses-beware-the-blog-is-mightier-than-the-pen.htm Maybe I am getting older now and see the world a lot differently than I did when I was playing pong as a child; but who cares about all the marketing hype today over Microsoft products and features. I haven't seen one product that makes my life any better or ... http://www.trueyoumarketing.com/microsoft-tries-to-make-windows-7-easier-to-open.htm By Kevin Dervin How would your clients and prospects describe your marketing personality? Every small business person has a number of qualities and characteristics that make up their unique marketing personality. Are you conscious of what kind of marketing identity you're projecting... in other words, how people see you? This ... http://www.trueyoumarketing.com/what-is-your-marketing-personality.htm By Daniel L. James There is no such thing as job security, especially in the IT industry. It matters not whether - like me - you have thirty-plus years of experience, an MBA, are a Certified IT Project Manager, have published a book, or any other past accomplishment. Potential clients ... http://www.trueyoumarketing.com/why-managers-and-it-professionals-need-to-practice-attraction-marketing-principles.htm By Jason Wilton When hiring and promoting people into manager roles, many times those who get the positions are those who work the hardest at their current jobs. Rewarding hard work is always an intelligent choice for those in upper management, but in some cases, the hardest workers do ... http://www.trueyoumarketing.com/3-steps-to-making-managers-into-leaders-2.htm By Jason Wilton When hiring and promoting people into manager roles, many times those who get the positions are those who work the hardest at their current jobs. Rewarding hard work is always an intelligent choice for those in upper management, but in some cases, the hardest workers do ... http://www.trueyoumarketing.com/3-steps-to-making-managers-into-leaders.htm By Doris Kovic "Are you kidding me - how can I be optimistic? There is nothing to be optimistic about in this economy." With the constant stream of bad economic news it is very easy to get caught up in thinking that nothing positive is happening. We start ... http://www.trueyoumarketing.com/leading-with-optimism-10-ways-to-be-optimistic.htm By Consuelo Meux If you had to explain your organization culture to another person would you be able to do it easily? That can be a difficult question if you've never stopped to consider that organization culture influence what makes your company function on a daily basis. You might ... http://www.trueyoumarketing.com/organization-culture-for-leaders-7-top-tips-to-tell-others-about-your-culture.htm By Christopher Knight A "Thought Leader" is someone recognized as an authority in their field of expertise...also known as a visionary. Few people set out to become a "thought leader" or "guru," but there is good reason to not only establish yourself as an expert, but as a ... http://www.trueyoumarketing.com/thought-leaders-using-article-marketing-to-entrench-yourself-and-your-personal-brand.htm By Christopher Knight Authors: Do You Write About More Than (1) Topic? Most prolific writers/authors write about more than one area of expertise. You might have a main area of expertise, and then multiple sub-topic or different topics that you write articles about (some to pay the ... http://www.trueyoumarketing.com/authors-with-multiple-brands-secrets-to-managing-multiple-topics-when-writing-articles.htm By Woody Kaye It probably does not seem particularly groundbreaking that a change in buying habits of consumers would lead to a change in business strategies for business owners. However, a common misconception that goes along with this is that when buying habits change, the time has come to "batten ... http://www.trueyoumarketing.com/changes-in-buying-habits-signal-changes-in-business-strategy.htm By Woody Kaye Marketing and consumer research studies show that when the economy takes a downturn, consumers of all types start looking around for alternatives. Just turn on the radio, and you will hear people talking about how they are cutting their monthly budgets, giving up "frivolous" spending and even ... http://www.trueyoumarketing.com/changes-in-the-economy-mean-its-time-to-reach-out.htm By Woody Kaye You are probably a leader in many aspects of your life, even if you do not usually think of yourself as one. You may be a leader in your family, and help other family members make decisions that are good for everyone involved. You may be ... http://www.trueyoumarketing.com/a-leaders-job.htm By Maynard Brusman Creating Opportunity in Uncertain Times Are you working in a company or law firm where your Human Resources Department hires executive coaches to help high potentials develop their leadership capability? Does your Human Resources Department currently have sufficient resources to offer employees essential training ... http://www.trueyoumarketing.com/executive-coaching-for-developing-leadership-capability-creating-opportunity-in-tough-times.htm By Maynard Brusman Leadership Development Are you working in a company or law firm where modeling good leadership skills is a high priority of management?  Do leaders in your organization have a favorite model of exemplary leadership? One of the most powerful questions one can ask ... http://www.trueyoumarketing.com/leadership-development-for-exemplary-leaders-the-leadership-challenge-2.htm Hello Everyone, I know it is getting hard to find a place to get some good business backlinks. To help your business increase marketing while creating a backlink we have created a new directory. 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Aside from the traffic that you will get once you ... http://www.trueyoumarketing.com/contextual-link-building-is-it-worth-your-money.htm By Marc Jarrett Celebrity sells, and no one knows that better than hard-pressed charities. The economy might be in the doldrums, but the public's voracious appetite for all things celebrity remains as strong as ever. Wouldn't it be nice, therefore, if a forum existed that allowed celebrities to chat on ... http://www.trueyoumarketing.com/celebrity-phone-ins-how-charities-can-benefit-from-premium-conferencing.htm By Sandy Rees How a major gift is defined depends on your organization. It might be $500 or $5,000 or somewhere in between. Typically, we think of a major gift as cash, but it could be an annuity, stock or something else. The defining characteristic is that it is ... http://www.trueyoumarketing.com/the-importance-of-cultivating-your-major-donors.htm By Sandy Rees Major donors can be a great source of revenue for any nonprofit organization. Gifts from major donors are usually pretty easy to cultivate and receive. But how do you identify the 'diamonds in the rough' from a large pool of potential donors? 1. Watch ... http://www.trueyoumarketing.com/3-ways-to-identify-potential-major-donors.htm By Sandy Rees Asking for money can be a scary thing. So many people are afraid to ask their friends for money and this seems to be a particular problem for folks who sit on nonprofit Boards and have the responsibility for fundraising for their organizations. Just ... http://www.trueyoumarketing.com/3-baby-steps-to-help-you-learn-how-to-ask-for-a-gift.htm By Allan Wallace Thinking about free markets and free trade is stuck in the dark ages, although a win-lose paradigm persisted and applied right up to the industrial age. If one person or group won - another person or group had to lose. For those that long for the comfort ... http://www.trueyoumarketing.com/entrepreneurs-understand-leaving-the-historical-win-lose-paradigm-to-embrace-a-win-win-business-idea.htm Attention: Women Entrepreneurs, Business Executives, Authors, Speakers, Community & Family Leaders Do you have a message to take to the world? Is there something you want to fearlessly go after and make come true? Are you about to *BURST* because you know WHAT you want to do, know WHAT ... http://www.trueyoumarketing.com/free-teleseminar-fearless-manifesting.htm By Ross Blake Although the television networks bring more devastating news about the economy every night, we also need to be aware of employers and employees who are making beneficial, even heroic, efforts to help each other and the economy. Here's an outstanding effort by an employer which will ... http://www.trueyoumarketing.com/employee-retention-an-employer-hero-in-the-recession.htm By Robert J Ferguson Thirty years ago, of the thirty companies that made up the DJIA in 1979 only 10 of those companies still make up the Dow today. Some of the largest Corporations that make up the Dow today measured by market capitalization didn't even exist thirty years ... http://www.trueyoumarketing.com/strategic-planning-proactive-or-reactive-we-looked-for-the-enemy-the-enemy-was-us.htm By Cathleen Pratt Regardless of where you live, spring heralds the promise of new growth, balmy breezes of fresh air, new beginnings and renewed hope. This spring also represents the grand finale of the first decade of the new millennium, holding the promise of the turning tide of refreshingly ... http://www.trueyoumarketing.com/creating-your-own-yellow-brick-road-to-new-opportunities.htm By Cathleen Pratt Why is this so important? Building and maintaining adequate cash flow is obviously essential to keeping your business running, enabling you to meet your financial obligations, meet your payroll, accounts payable and loan payments. You may decide that in order to do this, you need to obtain ... http://www.trueyoumarketing.com/leveraging-banking-relationships-for-your-growing-business-strategies-for-success.htm By Terri Sinclair Speakers beware of the following seven sins. 1. Passively Pathetic Apologies that Deliver Disappointment "Unfortunately", "we regret to inform you", and "sorry" (when you're not) are inauthentic and delay acceptance. 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One of the most common ... http://www.trueyoumarketing.com/stop-the-run-on-sentence-in-public-speaking.htm By Nancy Daniels Whatever your reason for standing in front of an audience, it is important to identify your objective before you even outline your material. What is your primary goal? Are you being requested by your boss to give a report on your latest sales presentation? Are you ... http://www.trueyoumarketing.com/do-you-know-the-difference-between-the-informative-and-persuasive-presentation.htm By Kathy Esper Welcome! I'm delighted you made your way to this report, which was created to provide the Creative & Conscious Entrepreneur with 3 Powerful Strategies to Grow Your Business with Ease. These 3 strategies were created through witnessing what was not present for struggling clients, and when we ... http://www.trueyoumarketing.com/3-powerful-strategies-for-growing-the-creative-conscious-business-with-ease.htm By Kathy Esper Owning your own business is a challenge in its own right, and growing one that thrives in our current environment is even trickier. Those who are sowing the growth of their business in the traditional sense are getting stuck and creating not-so-desirable results. The practices ... http://www.trueyoumarketing.com/growing-the-creative-conscious-business-with-ease.htm By Christine M. Kloser Nothing endures but change. -Heraclitus Yesterday, I had the honor of participating in two of my spiritual masterminds. One was with a group of fellow spiritually-oriented women entrepreneurs and the other was a one-on-on visioning session with a long-time friend. The theme ... http://www.trueyoumarketing.com/conscious-business-top-3-signs-of-positive-change.htm By Christine M. Kloser Does your business ever feel "weighed down" to you? Like there's something invisible holding it back from reaching its' (and your) highest potential? This kind of "energetic weight" puts you and your business in a danger zone. And, often times it's not what's happening in ... http://www.trueyoumarketing.com/how-to-shed-energetic-weight-so-your-conscious-business-can-fly.htm By Christine M. Kloser Have you ever noticed entrepreneurs who appear to become successful "overnight"? It's a bit of a mystery, isn't it; one day nobody knows who they are and the next day everyone's talking about them. This is an interesting phenomenon that happens with entrepreneurs, but ... http://www.trueyoumarketing.com/how-to-become-an-overnight-success.htm Zig Ziglar’s internationally recognized personal development techniques, combined with Ziglar’s expanded tailored performance enhancement solutions, is a winning combination that has resulted in Ziglar working with a diverse client base including Fortune 500 corporations, U.S. Government agencies, small- and mid-sized businesses, schools and non-profit agencies. Ziglar is uniquely equipped ... http://www.trueyoumarketing.com/tina-ferguson-has-worked-with-zig-ziglar.htm Internationally recognized healer ERIC PEARL has appeared on countless television programs in the US and around the world, spoken by invitation at the United Nations, presented to a full house at Madison Square Garden and his seminars have been featured in various publications including The New York Times. As ... http://www.trueyoumarketing.com/tina-ferguson-has-worked-with-dr-eric-pearl.htm Sonia Choquette is an internationally acclaimed spiritual teacher, intuitive guide and masterful catalyst whose special gift is to energetically activate the highest vibration and free the authentic Spirit in everyone she meets. She releases people from the restriction and fear of the ego and guides them through the portals to ... http://www.trueyoumarketing.com/tina-ferguson-has-worked-with-sonia-choquette.htm Betsy Bergstrom is a full-time Shamanic Teacher and Practitioner who has studied with shamans and healers from many cultures. She is a graduate of the Foundation for Shamanic Studies 3-Year Program. She has been trained by a number of indigenous shamans and healers who have encouraged her and shared with ... http://www.trueyoumarketing.com/tina-ferguson-has-worked-with-betsy-bergstrom.htm Therapy Services in Plano TX that Get your Life back Faster. Are you looking for something different in Plano Texas Are you ready to get your life back from loss, addiction, divorce? Looking for someone in the Plano Center? Your Life Matters even if you don't live ... http://www.trueyoumarketing.com/therapy-services-in-plano-tx-that-get-your-life-back-faster.htm By Christine M. Kloser There was a time in my business when I simply did whatever was put in front of me to be done. I was a task-master without a clear vision of where I was taking my business. (I felt as if the ship were steering me ... http://www.trueyoumarketing.com/how-to-be-successful-as-a-conscious-entrepreneur.htm By Christine M. Kloser I love being on the stage! As a child and young woman, I performed as a competitive figure skater, jazz dancer and competitive swing dancer. (I've got a collection of medals and awards to show for it.) However, since 1997 my time on stage ... http://www.trueyoumarketing.com/how-to-be-your-authentic-self-in-business.htm By Alvah Parker Your confidence can erode during a job transition. As you move from the known to the unknown you feel unsettled and off balance. It is easy to begin to doubt your own abilities. This can happen during any type of job transition. Whether you doing a job ... http://www.trueyoumarketing.com/ten-techniques-to-stay-confident-during-a-job-transition.htm By M. Goldsmith Many qualities of effective leadership - characteristics such as communicating vision, demonstrating integrity, focusing on results, and ensuring customer satisfaction - will never change. But five new factors have emerged as clearly more important in the future: 1. Thinking globally. The trend toward globally ... http://www.trueyoumarketing.com/future-leaders.htm By Ian D Smith This is a challenging time to be in business but there lies the opportunity. I've listed 10 specific characteristics of downtimes and 10 positive strategies that embrace and capitalize on them. More time to create a focused business: Use this slower paced ... http://www.trueyoumarketing.com/ten-great-strategies-for-todays-climate.htm Buyer beware. Ecost today tried another ploy to get you to buy from their site that misleads people. They sent out an email a few minutes ago with the title OUTRAGEOUS: 32in HDTV $139 . Jawbone II $9 . DeLL 1.7GHz Laptop $129. Please.. Pay Attention. They will not be ... http://www.trueyoumarketing.com/ecost-outrageous-32in-hdtv-139-jawbone-ii-9-dell-17ghz-laptop-129.htm Don't limit your success by using an Austin life coach. Expand your search outside of Austin with virtual Intuitive Business Coach Tina Ferguson "The Queen of Dreams". You have read about her in the Dallas Morning News among other publications. An intuitive life and executive coach brings all the skills ... http://www.trueyoumarketing.com/austin-life-coach-the-queen-of-dreams.htm By Ian D Smith Acquisitions just don't work. Research over the last 20 years has concluded that somewhere between 50% to 85% of acquisitions fail in the eyes of the acquirer! Do you have a process map for buying companies? Here is a six phase process that will improve ... http://www.trueyoumarketing.com/buying-companies-in-recessions.htm By Ian D Smith Whether you are a CEO of a start-up driving towards your first order or a regional sales manager striving to hit your 2009 sales target - sales are everything in today's tough markets. My recent gig, leading the turnaround and double digit growth of ... http://www.trueyoumarketing.com/sales-leadership-for-tough-times.htm By Jay Forte We are in a period of massive change as our economy moves from the skill-focused industrial age to today's talent-focused intellectual age. Yesterday's manufactured products have moved offshore and have been replaced by today's networked and thinking service economy. We made things; we now collaborate ... http://www.trueyoumarketing.com/step-up-or-step-out-the-10-must-do-things-to-thrive-in-todays-economy.htm Written By Stephen Billing The great insight from social constructionism is that we are not independent isolates, our reality is constructed with others as a social phenomenon. It can be very helpful to keep this in mind when you are dealing with people who are (or seem to ... http://www.trueyoumarketing.com/dealing-with-a-resistant-individual.htm Written By Stephen Billing I really think that sponsors of change projects, project managers of change projects, those involved in change project teams, business unit managers, and consultants like me all have a big problem on our hands. Even though you may plan the project well, sign off on the ... http://www.trueyoumarketing.com/the-problem-with-project-management-in-organizational-change.htm Written By Tom Philp In December 2008, the National Bureau of Economic Research (NBER) announced that the U.S. economy is officially in a recession. No doubt you felt the effects long before the economists stated the obvious, and by now those effects have penetrated deep into your organization. And ... http://www.trueyoumarketing.com/organizing-for-effectiveness-during-recession.htm By Yvonne Bleakley Most of us start at the bottom of the career ladder and work our way up. We become so proficient at our job, earning respect of the management and becoming a valued member of our team. Eventually promotion is offered, usually within the same team and ... http://www.trueyoumarketing.com/promotion-how-to-lead-a-team-and-gain-respect-after-internal-promotion.htm By Maynard Brusman Reluctant Leaders Are you working in a company or law firm where leadership requires certain people to have an executive coach? How do leaders in your company or law firm assess an individual's motivation to engage in a productive executive coaching relationship? One of ... http://www.trueyoumarketing.com/executive-coaching-for-reluctant-leaders-should-coaching-be-mandatory.htm By Maynard Brusman Leadership Development Are you working in a company or law firm where modeling good leadership skills is a high priority of management?  Do leaders in your organization have a favorite model of exemplary leadership? One of the most powerful questions one can ask is "Do our ... http://www.trueyoumarketing.com/leadership-development-for-exemplary-leaders-the-leadership-challenge.htm By Maynard Brusman Are you working in a company or law firm where leaders recognize the value of people expressing discontent? How do leaders in your company or law firm handle employee complaints? One of the most powerful questions one can ask is "Does our company culture encourage leaders ... http://www.trueyoumarketing.com/leadership-development-to-stop-complaining-at-work-the-art-of-discontent.htm Written by Dr. Richard C. Baiz I have observed in over thirty five years of experience whereby most individuals quite honestly, have not devoted much time to what really makes them tick. Think about it for a second, do you really sit up in the morning while waking up or ... http://www.trueyoumarketing.com/the-importance-of-principles-in-leadership.htm Written By Kelly Vandever The group wasn't happy about being acquired by a new company. They had a successful product and doubted the tenacity of the acquiring company's offerings. What's more, they were not impressed with the acquiring company's executive management that had already visited their offices. And now, ... http://www.trueyoumarketing.com/leadership-learning-your-team-members-individual-needs-goals-and-strengths.htm Written by Will Bicknell Visualization Exercises Visualization exercises involve identifying each member's unique talents, lifting the self-imposed limitations, and directing them to progressive goals. Visualization exercises can help in this regard, as they challenge workers to visualize not a portrait of failure or of stagnant achievement but a true vision ... http://www.trueyoumarketing.com/raising-awareness-with-your-team-building-games.htm Systems Software Inc. The world leader in Batch and Crude pipeline scheduling partners with Linden Professional Services to integrate their pipeline management software DRA-Miser and Power Optimizer into the SSI scheduling suite. The integration of the Linden Professional Services systems will further extend the savings to oil and gas ... http://www.trueyoumarketing.com/systems-software-inc-forms-partnership-with-linden-professional-services.htm Small Business :: Big Success Group Coaching Remember with Small Business Big Success you can always attend one workshop for FREE. Call 469-831-2450 for details Do you have the nagging feeling that …. …. your business has much more potential than you’re currently realizing? You’re not alone. Most businesses owners ... http://www.trueyoumarketing.com/north-texas-number-1-small-business-success-workshops-small-business-big-success.htm The scenario is all too familiar: Everyone was convinced that Steve was the right choice for promotion into the Chief Operating Officer position. So why is he struggling so much? Fact is, if something doesn't change, and fast, he isn't going to make it. How could this have happened? How ... http://www.trueyoumarketing.com/leader-development-you-cant-afford-not-to.htm If you are into Article Marketing and are not using Twitter to repurpose your articles, you are missing out on a flood of good stuff. With that notion in mind, here are the Top 7 Reasons to Repurpose Your Articles on Twitter 1. Extends Your Reach - Extending ... http://www.trueyoumarketing.com/practical-article-marketing-tips-top-7-reasons-to-repurpose-your-articles-on-twitter.htm Management versus leadership, what's the difference? Is there a difference? Well, there has always been a difference, but people have not always known how to communicate the difference between the two, which is why in many instances, the terms are expressed in an indistinguishable fashion. However, a leader's role and ... http://www.trueyoumarketing.com/management-vs-leadership.htm Leadership is a concept that is sometimes identified only with large organizations, but don't be fooled by this assumption. Leaders are present in every organization, at every level, and this includes small business. As a small business leader, you are probably more visible and more accessible than leaders in a ... http://www.trueyoumarketing.com/leadership-tools-for-small-businesses.htm You may be an expert in your field and personally good at what you do, but if your intention is growing the business then you have to be able to bring on and lead others effectively. Without followers, you will be limited to doing only what you are capable of ... http://www.trueyoumarketing.com/the-seven-deadly-sins-of-leadership.htm Written by Barbara White How do you get your employees to work together as a team? This is a question that many managers are asking.The bottom line for managers is getting the results needed, and if employees would work as a team instead of as individuals, getting the results would ... http://www.trueyoumarketing.com/team-building-tips-for-managers.htm Written by Barbara White A mark of a good leader is to be able to provide consistent motivation to his team encouraging them to attain excellence and quality in their performance. A good leader is always looking for ways to improve production and standards. Here are six management skills ... http://www.trueyoumarketing.com/six-important-managerial-skills-for-successful-leadership.htm United we stand divided we fall! Nothing could be more true in the current state of the economy. As business grew during the last part of the 20th century everyone got the Gordon Gekko mindset of more is better, especially if it is more for me. I think that was ... http://www.trueyoumarketing.com/how-partnerships-can-save-your-business-in-a-recession.htm No sale can be counted upon unless the prospect is actively engaged in the sales cycle. What does it mean to be "actively engaged"? This is defined by the prospect's willingness to commit to a next step. What is a valid next step? A valid next step is ... http://www.trueyoumarketing.com/sales-process-were-only-as-good-as-our-next-step.htm Written by Betsy Harper Last Sunday I was in Harvard Square with 45 minutes to kill before meeting friends for lunch. So, I did what every garden-lover would do, and took myself over to the Henry Wadsworth Longfellow House on historic Brattle Street for a leisurely stroll in the beautiful ... http://www.trueyoumarketing.com/upgrading-your-salesforce-a-great-time-is-now.htm How you prioritize your sales territory management activities depends upon whether you are managing a territory that has existing customers, or whether you are building your customer base from scratch. If you manage a territory that has existing customers, your first priority should be to introduce yourself to every ... http://www.trueyoumarketing.com/sales-territory-management-how-to-prioritize-your-activities-to-produce-maximum-results.htm The recession is firmly on everyone's doorstep ready to come into your business. If you read the news or watch television you can see that the business side of the recession is accelerating faster and faster. It seems that Money and CNN have a new story every day on how ... http://www.trueyoumarketing.com/recession-top-5-things-to-do-in-a-business-recession.htm Well I can't speak for all Corporate Organizational Officers in the world but my answer is simple, yes. It may be because I am a generations-X COO that grew up on Pong, Then Atari, Arcade Games, then PC Games, and later XBOX, PlayStation, PSP, WII and Nintendo DS. My son ... http://www.trueyoumarketing.com/do-corporate-organizational-officers-play-games-2.htm The other day I received an email wondering what hardware and software I use to do all the testing and updating and other things that go along with running a virtual organization. Since our clients and participants in our Small Business Big Success program also do many things themselves or ... http://www.trueyoumarketing.com/what-hardware-and-software-does-an-entrepreneur-coo-use.htm Blackberries aren't black to start with. Or sweet for that matter. In fact, blackberries start out quite green. And quite sour. Then they turn reddish. And then black. And that's when the birds start to eat the blackberries. Which brings us to the most interesting part of consumption. And how ... http://www.trueyoumarketing.com/staggered-consumption-how-to-get-customers-to-keep-coming-back.htm Every Tuesday is Finance & Family Day at Zen Habits. Often we’re told that we have to suffer now — give up what we want — in order to succeed later, that in order to save we must sacrifice. Give up instant gratification to get delayed gratification. But you ... http://www.trueyoumarketing.com/enjoy-life-now-and-save-for-later-or-why-delayed-gratification-is-a-false-dichotomy.htm Article by Zen Habits contributor Jonathan Mead; follow him on twitter. What’s the secret to unleashing your creativity? I’ll tell you, but it’s not what you think… As an aspiring artist, I’ve spent a lot of time trying figure out how to be more creative. I’ve explored the traditional paths ... http://www.trueyoumarketing.com/the-secret-to-being-insanely-creative.htm Post written by Leo Babauta. When you make a mistake, big or small, cherish it like it’s the most precious thing in the world. Because in some ways, it is. Most of us feel bad when we make mistakes, beat ourselves up about it, feel like failures, get mad ... http://www.trueyoumarketing.com/why-you-should-celebrate-your-mistakes.htm Post written by Leo Babauta Let’s face it: a growing number of people are using Twitter these days, spending a lot of time on Twitter, and still need to get things done on Twitter. If you want to spend a lot of time conversing with people on Twitter, that’s great ... http://www.trueyoumarketing.com/how-to-get-things-done-with-twitter.htm Have you ever seen a rock concert where the singer holds out the microphone in the middle of a song.And not surprisingly the audience sings the lyrics of the songs, while swaying madly to the music. Your audience should be so adoring, eh? Well, if you can't exactly be a ... http://www.trueyoumarketing.com/how-to-get-maximum-impact-from-your-speaking-engagements.htm The Fifth Annual Savor Dallas Celebration Returns March 6-7, 2009 The Savor Dallas concept was envisioned over five years ago by co-founders Vicki Briley-White and Jim White as a means of showcasing Dallas's great chefs, restaurants, cultural and artistic treasures, and to create the signature wine, food, and ... http://www.trueyoumarketing.com/get-your-taste-buds-ready-premiere-food-and-wine-event-savor-dallas-returns-march-6-7-2009.htm Written by Alan Rigg Do you have blind faith that, if you can somehow convince a prospect to engage in a sales cycle, you will eventually make a sale? If you do, watch out! This belief can waste your time, effort, and company resources. Unfortunately, time and resource investments do ... http://www.trueyoumarketing.com/sales-process-how-to-avoid-wasting-time-on-prospects-who-cant-or-wont-buy.htm Written by Josh Davis What is your time really worth? When you first start a business or go self employed, one of problems many face is not knowing how much their time is worth. If you're just starting out, you're obviously going to offer a lower hourly rate that ... http://www.trueyoumarketing.com/entrepreneurs-small-business-owners-what-is-your-time-really-worth.htm Written by Alan Rigg Here is a question I recently received from a home electronics and appliance salesperson: "I sell electronics and appliances at a Sears store. My biggest difficulty is selling to a customer who does not "need" a 42" plasma screen, but just wants one. If ... http://www.trueyoumarketing.com/sales-strategy-how-to-close-more-i-want-sales.htm Written by Alan Rigg My wife and I recently moved to a new house. As we planned and executed the move, I couldn't help noticing striking similarities between the activities involved in managing a successful move and the activities involved in selling. Read on for the sales lessons that ... http://www.trueyoumarketing.com/sales-strategy-sales-lessons-you-can-learn-from-a-house-move.htm Written by Alan Rigg In Part 1 of this article we examined two primary reasons why so many product demonstrations fail to produce orders. Then we discussed two activities that must be completed before product demonstrations are scheduled. In Part 2 we will explore how to structure product demonstrations to ... http://www.trueyoumarketing.com/sales-process-how-to-deliver-effective-product-demonstrations-part-2.htm Written by Alan Rigg Do you invest a lot of time and resources in delivering product demonstrations, only to see very few of them ever produce sales? Are you sick and tired of watching opportunities stall in your pipeline after the demonstration has been completed? Why do so ... http://www.trueyoumarketing.com/sales-process-how-to-deliver-effective-product-demonstrations-part-1.htm Written by Lance Winslow Some new innovative freelance book writers are now considering doing book trailers, yes you heard it right "Book Trailers" just like Movie Trailers. How will they do this you ask? Via YouTube and guess what? Authors and writers are reporting back the results, they are working, ... http://www.trueyoumarketing.com/book-trailer-videos-do-they-make-sense-for-book-marketing.htm Written by Lance Winslow If you want to be a star athlete you must work out your body. You must train to better your skills no matter what sport you play. Tennis Players must work on technique, batters must work on their swing, runners must work on their pace and ... http://www.trueyoumarketing.com/mind-development-techniques-you-can-do-at-home.htm