http://www.trueyoumarketing.com Marketing Strategy Experts that Deliver Results. Fri, 29 Aug 2008 07:14:11 +0000 http://backend.userland.com/rss092 en Are You Making This Marketing Mistake? A few years ago, I met one of the best known 'sales experts' in the UK. He had authored several books, and provided motivational training for blue-chip companies in a career spanning decades. If you've worked in the sales world for any time, ... http://www.trueyoumarketing.com/constant-communication-marketing-mistakes.htm Systems Software, Inc, the world experts in the field of batch and crude pipeline scheduling announced today that after 13 years as the sole provider of pipeline scheduling to a major us oil company they have decided to enter the open market and expand their new product reach. ... http://www.trueyoumarketing.com/oil-pipeline-experts-systems-software-inc-enter-the-open-market.htm It's not unusual for someone setting up a service business to be advised to give a free consultation as a way of winning business. In the coaching world in particular (and many other service businesses) this is recommended as the main way of winning clients. Many coaches are assured (often ... http://www.trueyoumarketing.com/do-free-consultations-work.htm Written by David Mammano Otherwise known as the idea train, an entrepreneurs' way if thinking is her biggest strength and, if not carefully managed, could be her biggest curse. I probably have a new idea every day. And at the time I have it, I usually get so excited ... http://www.trueyoumarketing.com/bringing-new-products-to-market.htm Now, before anyone starts emailing me asking if business executives use intuitive healers and coaches, the answer is YES. Go watch Flipping out on Bravo and you will even see wealthy people having their houses cleansed. Now read on about the event and get what you want ... http://www.trueyoumarketing.com/queen-of-dreams-limited-edition-intuitive-healing-and-coaching-event.htm Have you ever wanted someone to talk to about your business who doesn't cost an arm and a leg. Typical business coaches cost upwards of 1250.00 an hour! That is over $20.00 a minute. I have spent my whole life coaching usually from inside of fortune ... http://www.trueyoumarketing.com/i-cant-afford-a-business-or-technology-coach.htm The Millennial Generation was born between 1977 and 1998 and is just beginning to enter the workforce. Members of this 75 million person group are being raised at the most child-centric time in our history and the impact to marketers is undeniable. In general, it is said that ... http://www.trueyoumarketing.com/marketing-to-millennials.htm If you are like most single people out there you have tried everything to find that right someone. You have gone on so many blind dates that you are starting to wish you were blind so you would not have to look at the people your so called friends think ... http://www.trueyoumarketing.com/are-you-tired-of-being-alone-dallas-ft-worth-mckinney.htm Every good SEO program begins with keyword development and monitoring. Keeping track of where your website ranks on Google for important keywords and keyword phrases can be a full time job. Although many tools exist for monitoring search engine position, properly evaluating SEO performance requires a disciplined approach. ... http://www.trueyoumarketing.com/monitor-and-manage-your-google-rankings-with-ease.htm Today more than ever, consumers are overwhelmed with choices, and distractions. The cost of attracting users to your website continues to increase and keeping them engaged is more important than ever. Engagement doesn’t end with an individual browser reading content or clicking on an ad. Rather, engagement is an ... http://www.trueyoumarketing.com/7-ways-to-improve-how-long-users-stay-on-your-website.htm Attention Sales Professionals! If you are looking to become the ultimate recession proof sales person or are starting your first sales job, then read this now! Don’t You Wish You Had a GPS to Guide Your Sales Results? Mapping Your Way to Sales Success is Easy with ... http://www.trueyoumarketing.com/start-your-new-sales-job-with-an-unfair-advantage.htm Do free trials really work? Are they cost effective? Whether you're considering a free trial or sampling of some kind, keep in mind that many products are best "experienced". For example, its difficult to know whether or not you'll like the flavor of a new toothpaste without trying it. On ... http://www.trueyoumarketing.com/harness-the-power-of-free-trials.htm Written by David Hurley If you are involved with an Internet marketing startup and are seeking to master the net in order to build your online business, one thing you are going to have to do is write articles - and write them good and fast. Of course, ... http://www.trueyoumarketing.com/how-to-write-an-original-article-while-having-a-coffee-break-in-an-hour-or-less.htm By Ray Branch, President and CEO, The KEEPS Corporation Imagine if your service advisors asked every customer that came to your service department to do regular, needed maintenance on their vehicles. In numerous studies, more than half of the customers said, “Yes!” How much potential gross profit is ... http://www.trueyoumarketing.com/how-to-increase-the-sales-in-your-auto-service-department.htm Finally! It's here. For weeks now I've been sharing some tidbits about an upcoming workshop. The wait is finally over! For those of you who want to feel on purpose, jump out of bed in the morning, desire to feel happier, and experience more success in ... http://www.trueyoumarketing.com/vision-clarity-workshop-plano-frisco-mckinney-texas-august-23.htm Well I guess I am busted in a way, lol. The other day someone was reading our BLOG article about our clients being mostly baby boomers and decided to do some research on who we really are. According to them their research led to a Dallas Morning News article about ... http://www.trueyoumarketing.com/most-of-my-facebook-friends-are-women.htm Written by David Hurley For nearly everyone, time is a scarce commodity. Yet, it is a common fallacy to suppose that when you start a home business you will suddenly have more hours in your day than you did when you worked for someone else. But once you actually ... http://www.trueyoumarketing.com/how-good-time-management-means-good-life-management.htm Written by David Hurley Private label rights exist to facilitate the trade of intellectual property beyond the scope of the original writer. The original property is generally commissioned for this purpose and the writer receives a one-time fee. In exchange, the writer retains copyright but the private label rights ... http://www.trueyoumarketing.com/how-to-promote-your-marketing-start-up-with-private-label-rights-articles.htm Written by David Hurley I guess that most Internet marketers have heard the marketing proverb that goes, "The money is in the list." The idea is that if you are to make money online it is no good simply putting up a site and adding a bunch of ... http://www.trueyoumarketing.com/the-money-is-in-the-follow-up-not-the-list.htm This article is an excerpt from Jamie Walters’ book — Big Vision, Small Business: The Four Keys to Finding Success & Satisfaction as a Lifestyle Entrepreneur. Many companies, large and small, conduct periodic surveys with clients to ensure satisfaction. Surveys can be valuable, but the effectiveness depends largely on ... http://www.trueyoumarketing.com/can-surveys-help-you-delight-your-customers.htm By Ray Branch, President and CEO, The KEEPS Corporation Managing a new car Service Department while producing a 20% Net to Gross Profit ratio is not a simple task. This article will outline one (of about 14) key ingredients that must be in place to truly maximize net profits. ... http://www.trueyoumarketing.com/finding-and-keeping-hidden-net-profits-in-a-new-car-dealership-service-department.htm Dixie Yonkers Special To The Business Review Getting some outside advice can make the difference between going it alone and going under, or making an idea work. For small businesses, this translates into soliciting advice and guidance from a board of directors or advisors. Some are trying it and ... http://www.trueyoumarketing.com/advisory-board-can-offer-valuable-input-to-small-firm.htm News releases remain a common tool for organizations to make a public statement through the media and business community. Newsrooms receive hundreds of story ideas each week. Here's a simple check list to make sure your news release will stand out in the crowd... ... http://www.trueyoumarketing.com/guidelines-and-checklist-for-creating-a-news-release.htm Most people answer this question with an immediate "YES", until they actually sit down and try to write a script. It appears easy to write a script... when you first think about it. However, when it comes down to developing the actual strategy, positioning, subtleties, interaction, closing, and formatting (not ... http://www.trueyoumarketing.com/can-you-write-a-telemarketing-script.htm Baby Boomers have done a lot of wonderful things over the years and some could argue not so wonderful things. Because of this great divergence between what Boomers have done and not done, we get lots of questions dealing with why most of our clients are Boomers. Especially since we ... http://www.trueyoumarketing.com/top-5-reasons-we-work-mainly-with-baby-boomers.htm Written by Gerry Myers, CEO and President of Advisory Link Connecting to the female consumer is not easy, because there is no one magical way to target women. They are a diverse group, and in many ways it is harder to reach them than their male counterparts. If ... http://www.trueyoumarketing.com/make-marketing-to-women-fun-be-creative-and-innovative.htm When I was a senior in high school, I took creative writing. I enjoyed it, but I had no interest in submitting my work to be ‘judged.’ I wrote because I loved to write and create. The high school I attended was located right around the corner from ... http://www.trueyoumarketing.com/july-21st-2008.htm If you find yourself unable to get clarity in your business, please don't feel like you are alone. Many entrepreneur have this issue; with all that is required to run your own company as well as try and have a personal life and family. When we find ourselves stuck in ... http://www.trueyoumarketing.com/release-your-business-achiever-with-a-brain-dump.htm Written by Debbie Mrazek A multi-level office building could probably be filled with all of the books available on improving sales communication. While it may be a topic that has gotten a lot of press, I can assure you that when it comes to sales professionals, there’s ... http://www.trueyoumarketing.com/the-ultimate-sales-tool-implement-it-today.htm To poke fun at how absurd the End User Licensing Agreements (EULA) are becoming on software and how silly they make us look as a society, I have decided to start a list of products I have at my home and show how you would be able to use them ... http://www.trueyoumarketing.com/what-if-products-were-licensed-like-software.htm Well unless you are a techie that is under a rock or for what ever reason don't read the news, Apple is suing Psystar a maker of Apple clone computers. Now before we get into a EULA debate or how great Apple is I would like to talk a little ... http://www.trueyoumarketing.com/apple-sues-clone-maker-psystar-the-top-5-marketing-mistakes-they-are-making.htm Written by Debbie Mrazek Here we are at the end of the quarter? How did you end up? Close to the target, off target? Are you thinking, ‘What target?’ If so, realize that each day is a new start, a new beginning. The same is true for the quarters. ... http://www.trueyoumarketing.com/168-sales-hours-in-the-week.htm Over the weekend Mark and I decided to "finally" reupholster some dining chairs that have been through three moves, and Chance's baby and toddler years. We headed over to Hancock Fabrics to select a new fabric that would replace the dull, worn out ivory. Mark has great taste ... http://www.trueyoumarketing.com/july-13th-2008.htm It's a tricky and slippery slope to talk client wants and supply what the client actually needs. And while it is tricky, it is, by far, the best formula I know for creating iron-clad customer loyalty. Many service professionals experience a dialogue like this... ... http://www.trueyoumarketing.com/client-wants-versus-needs-a-winning-formula-to-connect-the-two.htm Written by Debbie Mrazek In selling, it’s all about doing what you know each and every day. Rome wasn’t built in a day and neither will your sales quota. Whether you are a veteran climber in the sales field or a newbie traveler, the same steps that make ... http://www.trueyoumarketing.com/make-selling-easier-by-planning-for-the-trip-ahead.htm Written by Michael E. Gerber, Chairman and Founder E-Myth Worldwide Yes, believe it or not, there is such a plan. A business plan that always works. And believe it or not, you’re going to learn how to create such a plan, your ... http://www.trueyoumarketing.com/the-business-plan-that-always-works.htm Here at the one80 group we receive hundreds of emails a week asking for quick tips on how to increase profits. In an effort to help all of the business owners out there we have compiled a quick list of 11 Profit Generating ideas that you can start implementing today. ... http://www.trueyoumarketing.com/11-quick-profit-generating-ideas.htm Well today is the day I start sharing my short thoughts on business and the world. I have always had a heart as an executive business owner and believe if you use your heart you will get more out of your employees than you ever thought possible. I ... http://www.trueyoumarketing.com/i-care-about-my-employees.htm Written by Michael E. Gerber Chairman and Founder, E-Myth Worldwide At the heart of the success or failure of every business is the connection it creates with a customer. Visually. Emotionally. Functionally. Financially. At the heart of that connection is your Client Fulfillment System. ... http://www.trueyoumarketing.com/delivering-the-goods-keeping-your-promise-an-exercise-in-client-fulfillment.htm Written by Gary Cokins Is your budget obsolete in two months? The traditional corporate budget process focuses on what managers are allowed to spend to accomplish their goals and not what resources they require. Budget plans can be costly to prepare, starve departments that have valid needs, incorporate last ... http://www.trueyoumarketing.com/make-the-move-to-dynamic-forecasting.htm Need to drop current clients a note? Have a new product to introduce? Want to spread the news about your new blog? There are so many ways to use postcards, the opportunities are limitless! Would you like for someone to take you by the hand and create a mailing ... http://www.trueyoumarketing.com/postcardmaniacom.htm Our grandparents – and many of our parents as well – went to work every day expecting to be paid for the time they spent on the job. In the “olden” days, compensation planning focused on paying employees for their work and service to the company. If you were a ... http://www.trueyoumarketing.com/compensation-planning-looking-beyond-money.htm Written by Sue Miller (A Story told by John Maxwell) William Gladstone and Benjamin Disraeli were two of the fiercest political rivals of the 19th century.  They were intense competitors in their epic battles for control of the British Empire.  Ambitious, powerful, and politically astute, both men were masterful ... http://www.trueyoumarketing.com/the-influence-of-charisma.htm Ready, fire, aim. Wait, the sequence is wrong! But, does this sequence describe the way you do business? Unfortunately, many of today’s businesses “fire” first and “aim” later in an effort to seize an opportunity in the marketplace. While this particular strategy may yield some positive results in the short ... http://www.trueyoumarketing.com/ready-aim-fire-the-real-value-of-strategic-planning.htm Happy Independence Day for those of you in the United States, and Happy Just Because the Sun Came Up Day to everyone else in the world. The other night Mark and I were looking at our web analytics, and we noticed that we had a LOT of visitors from ... http://www.trueyoumarketing.com/july-3rd-2008.htm Ever wonder what a single page sales letter looks like dissected from top to bottom. In this blog post we have used a simple outline you can find all over the Internet and filled in example text to show you line by line what makes up a single page sales ... http://www.trueyoumarketing.com/the-anatomy-of-a-single-page-sales-letter.htm Are you a professional athlete? Or a performing artist? Chances are good that you don’t fit into either of these categories so why, in the normal course of your life, would you need a coach? Well, not all coaches go to work in a jogging suit or leotards. There is ... http://www.trueyoumarketing.com/can-you-benefit-from-a-business-coach.htm It will soon be time to pick a president again. I thought that we could give everyone a summary of how the two candidates view your business. Please note that we do not endorse any candidate at this time, so hold off on any emails trying to convince us one ... http://www.trueyoumarketing.com/obama-and-mccain-views-of-small-business.htm Over the years of working with Fortune 500 companies and small businesses I have seen it all when it comes to websites. I have seen corporations spend thousands sometimes hundreds of thousands of dollars more for a company website than they should. I have seen sites that don't match brand, ... http://www.trueyoumarketing.com/the-top-7-mistakes-businesses-make-when-buying-a-website.htm How do most businesses begin? Small. Sometimes they are an idea born from a hobby, a passion, or a skill…and then they progress and grow. Bill Gates’ behemoth of a global corporation, Microsoft, started in his garage! Your own business could go the way of Microsoft, or it could thrive ... http://www.trueyoumarketing.com/back-to-basics-business-innovation-checklist.htm