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Different Colors and Uses For Silicone Wristbands

Although Lance Armstrong didn't invent them, his 2004 Livestrong campaign popularized the silicone wristband craze. No one could walk down the street without seeing one of those yellow bands around a wrist or two. More than 70 million and counting were sold raising more than $5 million for Armstrong's cause. All that with a little piece of yellow rubber.

Business: Marketing Articles from EzineArticles.com

This entry was posted on Wednesday, December 23rd, 2009 at 3:33 pm and is filed under Feature Marketing Article, Full Marketing BLOG. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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