Different Colors and Uses For Silicone Wristbands
Although Lance Armstrong didn't invent them, his 2004 Livestrong campaign popularized the silicone wristband craze. No one could walk down the street without seeing one of those yellow bands around a wrist or two. More than 70 million and counting were sold raising more than $5 million for Armstrong's cause. All that with a little piece of yellow rubber.
