Desperation Generates BAD Leads
Have you ever had a slow month or a slow quarter and starting feeling desperate? It's a scary place to be, but we've all been there. The unfortunate byproduct of declining revenue is desperation and its evil spawn - poor quality leads. And if you allow yourself to believe these leads are potential customers, you will continue the downward spiral where these fictitious prospects 'kick-the-tires', waste your time, rarely convert and if they do, become nightmare clients that take you in directions you never wanted to go.
