Conference Call Lines They Aren’t Just For Talking

May 28, 2008

This may be new or not depending on how you are doing business. Do you have a dedicated conference call line? How are you using it? Only for conference calls you say? Tsk Tsk… there are SO many ways to use it! Here are some of the ways we use ours and you can use yours too. There are some free conference call services out there that you can do most of these things on completely for not one penny down.

  • Record marketing bits for your website or blog - Create your script and then speak it into your phone and then viola! you have an audio upload. Many conference call services (yes, even the free ones) offer files you can download that are easy to manage. While video offers a better boost for getting people to opt-in to your list, audio is still a great way to connect to people who don’t know you.
  • Record testimonials - This is a WONDERFUL way to use your line. Most clients who love you want to give you a testimonial but most also think of their 3rd grade English teacher as soon as they sit down to ‘write.’ Make it easy on them by giving them a phone number where they can record the message. You will need to give them dial-in instructions, but most are so easy a 2nd grader can manage. You can also use voice mail to capture your clients raves.
  • Record coaching or consulting sessions - While this adds another step onto the process for those who coach or consult, I have to say it is WORTH the effort. Our clients share that they get breakthroughs when they listen back to our conversations. From getting more ideas to determining where they may be limiting their power, these recordings offer lots of added value for clients.
  • Write a book - Ever been driving down the road when ideas started flying in from all directions? Grab the phone, hit speed dial and record your thoughts and ideas on your conference call line. While Jott.com automatically transcribes your ideas, these recorded bits can just as easily be transcribed. If you speak better than you write, consider using your line to write your chapters, then have your assistant type it up.
  • Create an information product - If you sell your ideas or information, consider getting some of your colleagues together for an informal (or formal, if you prefer) chat about a hot topic your clients want to know more about. Download the call, edit and Shazam! you have a free give away or a new information product.
  • Hold a class - In the world of the Internet, there’s no reason why you can’t hold a class with people around the world who want to know more of what you know. There are great webinar companies out there that actually charge you to do this. However, if you combine your conference call line with a PDF delivered via email or online download, you can do this for literally nothing but your time. Record the class calls and then you have another information product available afterward and class participants can listen to you over and over again.
  • Market yourself via a teleseminar - For most free services, you can invite up to 50 of your closest friends where you can share more about a new product or offering. For a bigger splash, you can open the lines (for a fee) for up to thousands of listeners.

I emphasize low-cost ways to market because often the ‘reason’ why people don’t dive in is cost. I love to bust those limiting beliefs!

These are just a few of the ways you can use your conference line to increase your presence on and offline. I am not a big fan of www.freeconferencecall.com because people who have invited me to join calls have had so many problems with the service. In the evening, on several occasions, it took me 35 minutes or more just to get through.

We use Basement Ventures and have been very, very happy with it. I know many people who also use this service, which offers auto downloads, recording capability, and a web interface. A good paid option is Black and White Communications. Happy conferencing!

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Post Words: Record marketing bits for your website or blog, Record testimonials, Record coaching or consulting sessions, Write a book, Create an information product, Hold a class, Market yourself via a teleseminar, Record, While, There

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Posted by Mark F | Filed Under Feature Marketing Article, Full Marketing BLOG 

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