Updated Authority Black Book 2.0

March 2, 2008 | Leave a Comment

For those of you who may be new to the blogging world, there are a few great ‘veterans’ who can share a wealth of information. We’ve found that you can become a veteran in short order by actually applying yourself to the blogging world. Still, if you are looking for a crash course, a quick hit to tap into the latest trends and best tips, then look no further than Jack Humphrey’s Authority Black Book 2.0 – all new and revised for 2008.

I heard about Jack when I listened to a recent interview Joe Vitale had with David LeDoux about all things blogging. Jack was the ‘expert’ blogger that helped David’s blog, DidYouSmellThat.com go from new blog to well on its way in about four months. Since that time, I’ve seen Jack in many places on the web, and am eager to recommend his updated Authority Black Book for those of you who want to tap into the power and benefits of social networking.

This report offers great tips about link baiting, developing a social maven strategy and much more. It’s not a 1-2-3 guide for those who are complete novices; however, it is definitely worth more than the price of admission – FR.EE.

Mashable.com is the #1 blog serving the social networking phenomenon. It also is a Technorati Top 100 blog. Mashable ranked the Authority Black Book the #1 FR.EE eBook for Bloggers last year. With more updates, it’s a must have.

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Google.com and Goog411

February 26, 2008 | Leave a Comment

True You Marketing Loves Google and Goog411

Tired of paying a buck and a quarter for every information call? The planet’s greatest mover of information has an answer for you. I tried this out just a few days ago and was stunned at how easy it was to use, and how fast the voice recognition software worked. “Wow!” was all I could say.

Just dial 1-800-GOOG-411 (1-800-466-4411) from any phone, and Google411 takes it from there. Simply state the business name or type and location. Then choose your number from the list of numbers provided. Once you choose, Google connects the call for free. It’s super easy and it’s f r e e!

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Marketing & Business Mastermind Group Now Forming

February 12, 2008 | Leave a Comment

We have one group already formed. Want to be part of number two? Is this the right time for you?

Are you an entrepreneur who wants to push the envelope this year with the support of like-minded business owners? If so, our 6-month group coaching program and marketing and business mastermind may be for you.

If you want accountability, creative ideas, and a safe place to launch from, our mastermind group is the ticket. This group requires a commitment of at least 4 hours per month, and will put you on the fast-track toward making 2008 your best year ever.

To get on the short list, email me and I will send you an application. This group will launch in March, so time is of the essence! Our group will be limited to six serious candidates. If you are looking to turbo-charge your results, don’t miss the chance to be with our group as we move quickly toward a fabulous 2008!

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Testimonials Sell

January 18, 2008 | Leave a Comment

Psst, hey you. Yes, you. Did you know there is a phenomenon that is affecting entrepreneurs from all sizes of companies? Yes, it is true. It’s called Inability to Ask for Testimonials Syndrome. If this affects you, never fear because the testimonial machine is here!

Here’s a quick formula you can use to create a questionnaire to give to your clients to quickly and easily extract testimonial gold.

  1. Please share with us how you would describe your company to a person you don’t know. Example: We have a large manufacturing company with four locations.
  2. Please share the problem you had when you first began working with us and what your thoughts were about this problem. Example: Our sales were at a standstill, and we didn’t know what to do. We weren’t even sure who to call.
  3. What result have you experienced from working with us? (Please be specific if you would like). Example: Our sales have increased 22 percent in only six months.
  4. What would you tell others about working with us? Example: If your sales are down and you want to increase them without adding a bunch of ‘stuff’ to the mix, then you need to call right away.

My experience tells me that people who love you want to help you. They will sing your praises to the mountaintops, they will refer, they will tell others how amazing you are, and with all of this, they will usually rarely give you a written testimonial unless it is solicited? Why? My hunch is that it goes back somewhere around second grade when everyone started to think that they couldn’t write. Regardless of the origin, this template can help you capture more testimonials and will help your clients give you one that really speaks to the hearts of your prospects!

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PrintingForLess.com

January 4, 2008 | Leave a Comment

For years I’ve sourced printing for clients. Usually, no matter where they are in the world (yes, we have international clients), the company has a printer relationship that works great for the day-to-day needs for stationery, forms and such. It gets a little trickier when need a short-run of post cards or flyers for an event. We’ve been working with PrintingForLess.com for more than six years and find they are really great to work with. You’ll need to plan ahead because total turnaround for a job is about two weeks, but it sure beats the cost of a local digital printer (usually) and since this is offset printing, you can get four-color printing for about what you would pay for two-color at a local source.

The site is super easy to navigate and no matter what time it is or where you are in the world, you can get a print quote in a matter of minutes!

Mention us, and get 20% off of your first order of brochures! Code NC20PB

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Jott.com

December 31, 2007 | Leave a Comment

Ever wish there was an easier way to jot a note down while those amazing thoughts, ideas and brain flashes that come while you are driving down the road?

Good news – there is! It’s Jott.com and, guess what? It’s free (for now). This is a great little tool for those of you who call and leave yourself messages you don’t want to forget.

Get Jott.com and see your voice messages turn into text messages delivered straight to your email box!

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AuthorSmart

December 30, 2007 | Leave a Comment

Ever think of writing a book? I’ve dreamt of writing books my whole life. For whatever reason, I kept thinking of it as a ‘one day’ item. Sure, I’ve written lots of short stories, articles and everything else in between for years (I even won a contest once!). But, it wasn’t until this past June that I seriously considered REALLY doing it. That’s when I met Gail Richards, creator of AuthorSmart.com – just one of an amazing panel of people dedicated to helping people get their dream books out to the world.

Gail puts out a nifty newsletter chock-full of great ideas. I just love how her creative mind works. This week’s newsletter had this great article – Branding Outside the Box (sign up for her newsletter for more great ideas). Use these great ideas for your business, new product, upcoming holidays – get jiggy with it!

Branding Outside of the Box

By Gail Richards, Creator of AuthorSmart.com

Here are some out-of-the-ordinary ways you can put your branding or book cover out into the world to get noticed:
CafePress.com lets you put your branding on a wide variety of items. The best part: you can order one or 100 and order as you need them, no inventory, no risk.You can even create merchandise and link to a shop from your website.

PhotoStamps.com  · Put your postage to work for you. For slightly more than the cost of a regular stamp, you can put your own artwork or branding on your mail. Click on the graphic below for more info.

Totally Chocolate · Need I say more?
Jones Soda · This is my personal favorite. This company’s labels are already fantastic—each emblazoned with a photo submitted by a fan. Why not customize your own Jones Soda bottle labels with your book cover?

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Free Marketing Membership Site

December 30, 2007 | Leave a Comment

I always love to connect clients to great resources. There’s no greater resource than www.marketingbestpractices.com. It’s chock-full of great ideas, advice and how-tos. David Frey is a great person, all-around good guy, and expert marketer.

He’s running a complimentary special right now for his super popular site, which he has just converted to a membership model. If you go there now, you can get a membership for FR*EE.

I don’t make a dime from Dave, this is all for you to tap into more advice than you could implement in a year!

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iJustine

December 4, 2007 | Leave a Comment

What’s 23 years old and read all over? Justine Ezarik, that’s who. Who is Justine Ezarik you may be asking. She’s a dynamic Internet “it” girl who made her debut far and wide with her 300-page iPhone bill. She is also one of the hottest bloggers on the web and her blog – tastyblogsnack.com – is moving her popularity far and wide.

So why do I want you to know Justine? Simple. It’s because blogging is here to stay, I know you’ve got something to say, and finding your unique way to speak to those looking for you is the way (to total marketing dominance)!

The point is that not everyone is a writer. Some of us are talkers. Some of us are performers, and some of us speak in our own combined language of these. Find your way, get your blog and git going. It only takes about 10 minutes a day!

Justine is a great example of one girl who is letting her voice flow and though by all accounts she is a drop-dead-gorgeous example, there are many others out there who aren’t and have lots of people tuning into to see what they have to say, too.

Make your mark – and check in often to see what tips iJustine has to share with you!

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