Why Are Pre-Boomers the Forgotten Generation?
By Don Potter 
First, few people know the definition of pre-boomers. It is those of us born between 1930 and 1945, from the beginning of the Great Depression through the end of World War II. Second, no one seems to know how many pre-boomers there are. The latest estimate is more than 30 million, which is three times more than the rest of those over 65. And last, what’s unique about the pre-boomers? As a sandwich generation, we are the bridge between the so-called Greatest Generation to the Baby Boomers.
We do not remember the pain of the depression, but most of us have vivid memories of WWII and the years immediately following it. For the most part, we were too young for Korea and too old for Vietnam. We did not march in the streets for civil rights, women’s rights or to protest any wars. What we did was grow up believing America was the greatest land on earth and believed in the opportunities it offered those of us who worked hard to get ahead. So we were the driving force behind what ultimately became the longest period of peace time prosperity in the nation’s history. Oh, and don’t forget, we invented rock and rock too.
Our elders (parents, teachers and the community) taught us to be patriots, believe in one another, and believe in ourselves. We still cherish these lessons and practice them to the best of our abilities. It was the pre-boomer who taught the boomers, but some place along the line they didn’t latch on to the American values the way we did. The “me generation” became the symbol of status and the generation of “more.” This pleased the marketers of goods and services, and as the boomers came of age there was a huge group of consumers’ eager to buy what others were selling. I know, because I was one of the admen who targeted the baby boomers and later wrote a book about marketing to them, “The 50+ Boomer: Your Key to 76 Million Consumers.”
After retiring a few years back, I continued to research and write about marketing issues. In so doing, I realized how people under-valued my generation. Marketers, advertisers, the media, you name it; they simply forgot about the pre-boomers. A quick search of Web sites or online articles shows few are directed at my peers. Yes, there are people writing to “seniors” about investments, real estate, retirement planning, and insurance; but there’s not much in the way of current events or nostalgic interests specifically for pre-boomers. In fact, most people use pre-boomer and boomer as interchangeable terms — not all but enough to indicate they don’t have an understanding of the audience they’re trying to reach.
So I decided to start a blog to reach out to my generation with thoughts, comments and opinions. My hope is to spark thinking, foster discussion and stimulate debate on a variety of topics including the nostalgia of our times. Pre-bommermusings.com has been live for a few months. The reception has been heartwarming, but I’m looking to get more of us involved with more dialogue on more issues.
I’m asking pre-boomers to check out the blog; it’s your blog. I think you’ll like it: http://www.pre-boomermusings.com
Don Potter, a Philadelphia native, was born in 1936 and is a 50 year veteran of the advertising agency business. Now living in Los Angeles, he has written two novels in retirement, frequently writes on marketing issues, and has a blog dedicated to pre-boomers (those born between 1930 and 1945).
Read more articles for and about pre-boomers with thoughts, comments and opinions designed to spark thinking, foster discussion, and stimulate debate by logging on to http://www.pre-boomermusings.com
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SSI Completes Pipeline Energy Management System – Green Energy
SSI the leader in crude oil pipeline scheduling has just completed integration of their Power Optimizer into their scheduling suite. Power optimizer is estimated to save 10 to 20 percent of the electrical costs of running a crude oil pipeline. Power optimization is a big win for the oil industry as they race to lower their environmental foot print and conform to upcoming green standards mandated by modern consumers.
SSI Power Optimization Advantage
The integration of Power Optimizer provides for passing current generated schedule data directly into the power optimization system, generating the absolute cheapest pumping solution to accomplish the current schedule. The combined solution will increase your total power savings by at least 10%. For larger pipeline operators the savings can run into the millions of dollars per year.
The cost of the combined Scheduling system and Power Optimization system is minimal compared to the money saved and is thousands of dollars less than very basic scheduling systems from our competitors. As an added bonus enjoy 30 day implementation cycles for combined systems, compared to 12-18 months per pipeline for our nearest competitor.
Company Overview
SSI Scheduling Tools is the scheduling software developed by Keith Ferguson of System Software Incorporated which he cofounded in October, 1975. SSI Scheduling was formed to realize the potential for batched crude and product pipeline scheduling applications for the Oil & Gas industries. SSI Scheduling Tools, developed with testing data from actual pipeline schedulers, is a major advance in pipeline scheduling technology since a pipeline is scheduled as an operator would control the pipeline with a SCADA system.
SSI Crude and Product Pipeline Scheduling and Power Optimization
Houston Texas, 469-831-2450
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Transformational Intuitive Life Coach
THE QUEEN OF DREAMS
life coach personal coaching
Imagine a world filled with people who experience peace, purpose and prosperity on a daily basis. Wouldn’t that be great? I think so! You are a beautiful child of God. You have a divine right to enjoy abundance and joy each and every day.
Do you believe it?
Do you realize that you can have everything you can imagine and more?
It’s true!
It’s also simpler than you think and nearer than you realize. Begin today to allow all that is yours. Begin by seeing all the abundance already present in your life today – beauty, joy, nature, experiences, relationships.
I want you to know that you are divine! You are so loved and so supported, there are no words to begin to tell you how much you are thought about and cared for in this world! There is virtually nothing you could ever ask for that would not be met with resounding enthusiasm and joy.
Schedule a Session Today…Monthly Specials
Intuitive Life Coaching Program Testimonials
Hello Beautiful Tina … I have been meaning to drop you a note of thanks for our last class and the gift of all your teachings … so now I will also add my thanks for this beautiful call tonight . I honor you Tina for bringing such incredible peace, love and wisdom to all those you speak with! Bless you bless you bless you!
With Love
________________________________________________________________
As I sit here and watch the snow, I’m in awe of how wonderful my life is, in spite of how quickly things change! Even though January has been a horrible month for me (I’ve been riddled with an illness that has left me really fatigued), I have still kept up my attitude, continued to bill clients, have touched based with new prospects and managed to continue working on my writing. I owe a lot of that to you. I just wanted to drop you a line of thanks! Through your wonderful work, I have persevered and maintained my passion for adding a new aspect to my business, and honing this new skill. You are truly wonderful!
I hope that the years are everything you hope, and deserve, which will be nothing short of wondrous!
Best Wishes,
______________________________________________________________
Dear Tina,
Over the past 30 years, I have had the pleasure of working with outstanding
Teachers. Some known world-wide.
May I share that your material is excellent, but that is not what makes you stand out.
You are indeed special. But that is not what puts you in the forefront.
Your listening skills and information is focused and clear. But that is not what makes you, “uniquely unique”.
It is your vibration, your empowerment and your genuine sincerity and humble acceptance of the Divine. It rings through the telephone with, “soul power”.
May all our journey’s be filled with glory.
______________________________________________________________
Hi Tina,
Had to record this——unbelievable—-at 5:00 a.m. today, energy was pushing both me and my furry friend out of the bed. Neither one of us could stay in bed no matter how hard we tried—–we were literally tossed out. I/we were amazed- could you do this every morning please!!! And I had tons of energy at work today. Thank you, I was 20 min. early for work.
There is a P.S. to this—–the energy I feel is truly amazing.
You should/must be very pleased with your work-you truly have mastered this technique-rather all techniques. You are the Grand Master and when you say that gratitude is the fastest way to increase the vibrational levels, all I have to do is think of you and study your e-mails and I am most grateful that God put you in my life……how truly loving he is to let us walk with you for a while.
With love,
______________________________________________________________
“Words can not express my appreciation for you and for the help that you have been.”
The advice today was right on for me.
Much love
______________________________________________________________
“Just a note to let you know I just landed my first website copy writing job today. Thanks so much for all you have done for me!”
Kindest Regards
______________________________________________________________
“When I first started working with Tina, I was lost. There wasn’t a single area in my life that was going the way I wanted it to. She helped me get focused and grounded so that I could start digging myself out of the hole. Each day I made a small change in my thoughts and my outlook and those thoughts began to manifest into reality. With the tools Tina has given me, I’m able to meet new challenges without getting bogged down and mired in the abyss I used to “live” in. I can never thank her enough for guiding me back to myself. So far, I’ve lost over 50 pounds, increased the daily “gifts” that come my way, and have more joy than ever in my life.”
D. Magazine Owner
______________________________________________________________
“I had already experienced one business failing that resulted in bankruptcy and was facing another one when I met Tina at a conference. She offered to help me free of charge. I knew something good was going to come of our meeting, I just didn’t know what. After six months, my struggling publication that was about to shut down, grew 50 percent larger, I increased my revenue 300 percent, and attracted some of the most well-known names in our industry. I can’t believe all of this happened so fast. I know without a doubt that without her guidance I would not be in this place today.”
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Get a 1000 Twitter Followers in 1 week with Tweet Adder
Tweet Adder is a Automated Promotion & Marketing Tool for Twitter which aims at getting you more targeted Twitter followers.
Some of its features:
- Increase Twitter and Site Traffic to your event, charity, service, business, band, or website
- Find Like Minded Twitter Users in Seconds
- Auto Follow up to 1000 Targeted Profiles per Day
- Get up to 500 new followers per day per profile (??)
- Multiple Accounts, Unlimited Twitter Profiles & Chaining
- Automated Scheduled Tweets Stay active without actually being active
- Automated Scheduled Direct Messages
- Automated Unfollows, VIP Safe List
- Hide IP address with integrated Proxies
I would have to say it is one of the most useful programs for twitter that I have found. It does have one bug right now that the programmers are working on which is the bit.ly URL shortner. It doesn’t work right.
You can have a 1000 new followers in as little as two weeks with tweet adder.
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FREE Teleseminar – Fearless Manifesting
Attention: Women Entrepreneurs, Business Executives, Authors, Speakers, Community & Family Leaders
Do you have a message to take to the world? Is there something you want to fearlessly go after and make come true? Are you about to *BURST* because you know WHAT you want to do, know WHAT you want to share, and KNOW it can enrich others’ lives? Yet, find that somehow, for some reason you just don’t take the steps?
Discover simple ways you can effortlessly walk through fear, grow your own power, create and achieve more. Soon, you and your message will go confidently out to the world.
How do we know so much about this? We’ve done it! Tina went from being the lowest paid employee (yes, in the entire firm – even below the receptionist) to more than 10 times her salary when she opened her own business. Kathy moved from military wife to working with one of the most prestigious names in branding, and then on to building one of the most successful business women’s coaching practices in North Texas.
After years of working one-to-one with companies to double, triple and quadruple revenue and profits, we want to share with other powerful women our insider secrets to having it all.
Join us for this three-part teleseminar series to discover tips that will assist you to…
- Know if you are ‘ready’ to take the leap into greater success…
- Determine if now is the time for you to create what you really want…in life and in business…
- Embrace any changes you are facing…
- Open your heart to a greater vision for your life…
- Tune into what your soul yearns for…
If you crave freedom from fear, break out of your shell and join us for this free teleseminar.
Every successful person has stood in the shoes you are standing in right now. You have everything to gain and nothing to lose!
This call is an introduction to our one-day Fearless Manifesting Experience that will be held on June 27, 2009. Learn more about this exciting event, and special bonuses.
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Leadership vs. Management
By Jim Estill
Leadership is about doing the right things, Management is about doing things right. Both are important but without the leadership part, management has little value.
Leadership is about having the map and going the right direction (goals). Management is about going there efficiently. I think about it as looking first at the compass then the clock.
Leadership is about effectiveness. Management is about efficiency.
Leadership comes before Management.
In the 1990s I published an audio tape series on Time Management (a later version became a Time Management CD). Since then, I have come to realize that being efficient has its limits and that working on the right things yields more results than straight efficiency.
A part of this study lead me to my focus on goal setting. I have written often about my favorite goal setting exercise. Having clear goals is the leadership part. Turning those goals into a vision is a key part of leadership.
I titled my book “Time Leadership” because of my views that leadership must come before management (even though management is very important).
The full title is “Time Leadership – Use the Secrets of Leadership for Time Management“.
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Bagels and Books Sunrise Celebration with Author and Sales Guru, Debbie Mrazek
Join Debbie Mrazek this Thursday, March 6th at 7:00 am for a book signing at Einstein’s Bagels in Plano, Texas. Debbie’s book has already leaped across continents and people have reported this is the must-have sales book for 2008! If you’ve been searching for a step-by-step winning formula for sales success, your search ends here.
If you are one of our clients, no worries, we’ve got you covered. You’ll be receiving your copy in the next week!
If you are an early bird, join us at Einstein’s Bagels in Plano (7000 Independence Parkway), next to Kroger’s. Hope to see you there!
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Is Your Company Smarter Than a Sixth Grade Class
For Immediate Release
News Release
Contact: Candace Fitzpatrick
Phone: 214-535-1313 or 972-612-0413
Is Your Company Smarter Than a Sixth Grade Class?
Underperforming Colorado School Unites and Excels After Discovering Talents
(Plano, Texas December 28, 2007) – Last year Nathan Smith, the principal of Del Norte Middle School, knew there had to be an answer. The question was, “What do you do when more than 50 percent of incoming students are underperformers in basic math?” The district ranked 161st the previous year – just seventeen slots from dead last in the state, which landed the southern Colorado school on academic watch. To correct the district issues, the school board hired a new superintendent.
The bigger concern for Smith was how to help his new students plug into learning. His new boss, Michael Salvato, a turn-around artist for under-performing school districts, challenged Smith to see if plugging into student’s innate talents would lead to student academic achievement.
Through Salvato, Smith was introduced to a woman from Texas who was doing talent-based work with company employees, helping them increase productivity and improve interpersonal relations. Seeing the similarities between his school and the corporate world, he asked what he could do to bring this same tool to his students.
“Our teachers are top notch. They were already noticing patterns within the student body,” Smith says. “We just didn’t have the language and tools to identify and work with the dynamic we were experiencing.”
The first week of school, every 6th grade student was assessed and each one received a list of his or her top three innate talents. The question posed to Candace Fitzpatrick, president of Plano-based CoreClarity, was, “What’s next?”
Fitzpatrick quickly created a color-coded mapping system that allowed teachers and students to relate to each other based on their core talents. Two district employees were sent to Dallas for training in group facilitation methods developed by the Institute of Cultural Affairs. They went back to Colorado and held a focused conversation during which the students agreed their mission was to make sure that no child was ever left behind in the 6th grade at Del Norte Middle School. Then, through a consensus building workshop, they created their own seven point plan to make sure they accomplished their mission.
What came next was nothing short of miraculous.
During the first reporting period, more than 88 percent of the 6th graders were on the A/B honor roll. The others had no less than C averages. Throughout the school year, 75 percent were consistently earning As and Bs, the others were in and out of the A/B honor roll, but never with anything less than a C average. They brilliantly executed their plan.
The shift in the environment at the school could literally be felt not only at school but at home as many parents called to report changes they were seeing in their children.
The talent-identification tool, which is owned by Gallup, Inc., is called the StrengthsExplorer. CoreClarity works with the results of this tool to map and provide a system and language so simple that students easily incorporate it into their daily lives. The color-coding also highlights for teachers how individual children best learn so they can modify their lesson plans to create a positive learning experience for all.
Parent/Teacher meetings have changed tone from focusing on the student’s academic struggles (perceived weaknesses) to highlighting their innate gifts. Communication has improved at home, too.
Denise Benavides, 6th grade math teacher, says, “It has changed the way we view ourselves, our abilities and each other. Each child, as well as each teacher, has a map of his or her talents. Now, we relate to each other in a fundamentally different way. It’s been truly amazing.”
One of the resource children, after receiving his results, exclaimed, “It’s not blank! I have talents!” In this way, each child can focus on what is best about himself or herself, yet still learn to work with others who are better suited to other activities.
Another child who opened his locker and found himself overcome by the contents falling to the floor cried out, “I need an organizer! Where’s an organizer?” Two students who excel at organizing things immediately rushed to assist him.
“Our school has moved from a place that needed to be fixed to a place where individuals are celebrated and honored,” says Smith. “Bullying is down by 75 percent in this class. In all my years in education, I’ve never seen anything like this. These students will never forget this experience.”
For a baseline, the class was assessed using a national test in September 2006, then again in December and May. They not only excelled as a student body, progressing two or more years in science and language arts, and a full three years in reading and math; but in September 2007, the results confirmed that as a class, they retained 100 percent of what they learned last year.
Fitzpatrick’s corporate clients have experienced similar, dramatic and accelerated changes after utilizing the company’s proprietary program. From leadership groups to nonprofit organizations to Fortune 500 companies, CoreClarity has helped individuals unite under one mission, increase individual and team performance, and work together more harmoniously.
Clients who have experienced the program have called CoreClarity an “Excelerant” – because they accelerate the removal of years of accumulated personal debris and move individuals and teams quickly to excellence. This clearing allows the true essence and excellence of individuals, teams and organizations to shine through in both adult and student programs.
For information about Del Norte Middle School contact Mr. Smith at nsmith@del-norte.k12.co.us. For more information about CoreClarity visit www.coreclarity.net. CoreClarity is not affiliated with Gallup, Inc.
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