Marketing Strategy | Business Articles

Most organizations use tools such as the intranet, emails from the CEO, Town Hall meetings and blogs as a means for the CEO to communicate with employees. However this focus on information tools whilst necessary in letting employees know the details of what is happening do little to engage employees with the reason for change. This is especially true when those changes relate to a merger or acquisition, a restructure of the organization, the announcement of financial results or other complex change messages. In these instances an engagement strategy needs to be designed to ensure that employees truly embrace the reason for change.

What is the secret to business strategy and the media? Does publicity and promotion for your business cost a lot of money? Let’s find out how it works! Consultants and business professionals who run businesses, firm and corporations do not have to spend a lot of money to edge out their competitors. Consultants and businesses have to go the ‘extra mile’ to excel in their areas. They should be visible to their targeted business community and offer expanded value with guaranteed deliverables.

Do you have a heart as big as the world and feel a need every day to make the world a better place. Tina Ferguson International an organization all about empowering women to live the life of their dreams is getting ready to launch their commissioned sales and affiliate programs. If you are ready for [...]

Tell us where to send it, and we’ll send you the number onesuccess book of all time.
My friends Vic and Lisa Johnson are doing this crazy marketingtest where they’re giving away Napoleon Hill’s “Think & Grow Rich.”
I’m helping them with their big giveaway and wanted to make sureyou got your copy before they take this [...]

A Plano engineer and former beach volleyball champion spiked his old job to open up a volleyball training center in Allen.
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Post Words: Leadership, Communication, Engage, Employees, Corporate, Strategy, Create, National, Expert, Status

By Karl Benson
A Letter of Intent (LOI) is a common way to express your intentions to purchase a property without having to write a formal, legal binding contract. The Letter of Intent is presented to a seller in the very preliminary stages of a project. The intentions of a buyer are spelled out clearly and [...]

By Dr. Jim Sellner Ph.D.
1st Coaching Principle – A high Level of Emotional Intelligence is required of the coach so people will know, like, respect, value, risk, and trust her or him. Without a high level of Emotional Intelligence the coach’s attempted guidance will fall on deaf ears and closed minds.
The models – John Wooden, [...]

Do you have a life and money?

Did you know it is possible to start having the life and business of your dreams in as little as 2 months?
Did you know people who understand the bigger game of business and life succeed more than others who don’t?
Did you know it is much easier to move toward [...]

As people and organizations across the country have been affected by the changes in the economy it is important to have the right organization in your corner when looking for work or the right people to hire. You want an Industry leader that has experience and the tools to connect Job seekers and employers with [...]

I once spoke to a room of bright, professionals who all happened to be CPAs. Each was there, of course, to get a portion of their requisite CPE credits. About an hour into the class, these perfectly nice CPAs who ranged in age from 26 to 56 began to laugh more. Smiles circled the room. [...]