Archive for the 'Full Marketing BLOG' Category

Leading in a Time of Disaster

By Dave Guerra
Disasters can occur at anytime and anywhere. When they occur they are usually unplanned or when notice is given it is usually not much. You can prepare for just about any disaster by having a Disaster Recovery/Business Continuity plan in place and ready to roll at sign of the first raindrop. What people [...]

Visioning – Create a Powerful Vision That Leads You Or Your Team Far Ahead

By Jan Richards
Your vision of the future – whether it’s positive or negative – is a much more powerful factor than you might ever guess in helping the shape your future success.
A vision that works motivates the person or group who hold it to take action to make the vision come true, no matter [...]

Five Key Skills to Develop For Decision Making

By Michael McCann
There are five key factors that are essential to today’s decision making:
•Intuition – concerning the direction events may follow.
•Flexibility – concerning a willingness to accept foreign information.
•Initiative – in problem solving, decision making, and creativity.
•Creativity – in opening wider ranges of alternative ideas.
•Adaptability – to new conditions not anticipated earlier.
Intuition: Our expanding [...]

Businesses Beware – The Blog is Mightier Than the Pen

By Yvonne Buchanan
“I’m a writer and I blog.” This sentence, posted at the end of a consumer complaint to any business should strike fear into the heart of its recipient. Note to self: You’re about to be fricasseed. Time to take action: yesterday.
Faster than a polymorphic virus, more powerful than a super computer, it’s [strike [...]

Microsoft tries to make Windows 7 easier to open?

Maybe I am getting older now and see the world a lot differently than I did when I was playing pong as a child; but who cares about all the marketing hype today over Microsoft products and features. I haven’t seen one product that makes my life any better or easier. Especially not easy open [...]

What is Your Marketing Personality?

By Kevin Dervin
How would your clients and prospects describe your marketing personality?
Every small business person has a number of qualities and characteristics that make up their unique marketing personality. Are you conscious of what kind of marketing identity you’re projecting… in other words, how people see you?
This really came to my attention in observing behaviors [...]

Why Managers and IT Professionals Need to Practice Attraction Marketing Principles

By Daniel L. James
There is no such thing as job security, especially in the IT industry. It matters not whether – like me – you have thirty-plus years of experience, an MBA, are a Certified IT Project Manager, have published a book, or any other past accomplishment. Potential clients or employers only care about the [...]

3 Steps to Making Managers Into Leaders

By Jason Wilton
When hiring and promoting people into manager roles, many times those who get the positions are those who work the hardest at their current jobs. Rewarding hard work is always an intelligent choice for those in upper management, but in some cases, the hardest workers do not have outstanding leadership qualities. When [...]

3 Steps to Making Managers Into Leaders

By Jason Wilton
When hiring and promoting people into manager roles, many times those who get the positions are those who work the hardest at their current jobs. Rewarding hard work is always an intelligent choice for those in upper management, but in some cases, the hardest workers do not have outstanding leadership qualities. When [...]

Leading With Optimism – 10 Ways to Be Optimistic

By Doris Kovic
“Are you kidding me – how can I be optimistic? There is nothing to be optimistic about in this economy.”
With the constant stream of bad economic news it is very easy to get caught up in thinking that nothing positive is happening. We start to believe that there is little that we can [...]


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