About
Welcome to True You Marketing the One80 Group’s Blog, Business Development, and Marketing Strategy Site.
The one80 group has been in business for over 9 years specializing in Business Development, Marketing Strategy, Marketing Technology, and Executive Coaching for small business as well as Fortune 500 . The firm is owned by Business and Technology Expert Mark Ferguson and Marketing Guru Tina Ferguson.
Maximize your marketing efforts and multiply your results.
Sounds like a simple equation, right?
It is, yet very few companies do it. Why?
We believe we know. After working with many companies over the years – from Fortune 500 to solopreneur – we’ve gained an insider’s perspective of the typical marketing mindset. What we found is that most companies follow what everyone else is doing instead of being a market leader. They judge their marketing materials by other competitors. In short, they play it safe – too safe (way too safe).
We work with services companies to ignite – virtually transform – companies (and their staff) to harness the power of multiplier marketing.
Our Process Takes you Step by Step through key areas including:
- Organizational Vision
- Culture
- Ideal Clients
- Product and Service Offerings
- Messaging
- Leadership Coaching
- Business and Marketing Strategy
Our mission is to help you connect with your target market in a meaningful and powerful way.
The bottom line is increased sales, growth and market penetration. This is accomplished by digging in and learning what is truly different about your company and the people behind it. Then, we develop the message that makes this differentiation matter.
We work with clients of all sizes, from small start-ups to large corporations. Our work reflects a depth of experience in a wide variety of business service sectors. We are business people first and marketers second – that’s just another way to say we understand business principles, workings, culture, and a host of other things you deal with day-to-day.
Marketing is not something you do, it’s what you become when you market effectively. Our goal is to create a marketing strategy that works with you – not against you. Building on your organizational strengths, we maximize what is great about you and multiply results faster than you ever believed possible.
By design, our agency is different than most. We don’t have a huge staff that drives overhead into the stratosphere. Our flexible organization allows us to customize consulting teams to match your needs, work style and goals. From marketing strategists to culture creation experts to sales consultants, we make marketing happen.
We are here to transform your marketing message to make it speak right to the heart of your target markets. We’re here to help you move your business from point A to B.
Passion is part of our working paradigm. Results are how we measure our success.
