Archive for July, 2009

How to Make Client Servicing Your Differentiating Factor?

By Manish Chauhan

“Being on par in terms of price and quality only gets you into the game, client service wins the game.” Lately, I have been thinking about aspects that differentiate one vendor from another. While expertise, experience, affordability, and ease of communication featured high on the list, client servicing made a distinct appearance.

Effective client servicing is very often what differentiates the winner from the plodders, in today’s highly competitive business landscape. Exemplary client service practices can give your product/service the extra impetus it needs to outshine rival product/service. And since finding new clients is much more expensive than retaining existing ones, the need for superior client servicing gets amplified. Also, a lost customer would mean lost revenue and an unhappy customer can damage your reputation.

With so much at stake, I don’t believe any organization would not want to service their clients well. In view of this, I would like to share some quintessential aspects of effective client servicing.

Honesty is the best policy

Honesty and sincerity go a long way with clients. Do not pretend that you have answers to every problem they have, if you don’t. Admitting a weakness in your knowledge or process is better than outright lies. The genuineness of your concern to formulate an effective solution to your client requirements will win you their loyalty and long term partnership.

Foresee you clients’ needs

Your business plan should be built around understanding and anticipating your clients’ needs and aspirations. Make sure you offerings are in sync with your clients’ expectations and delivers on those expectations satisfactorily. A mismatch would lead to unpleasant experience.

Listen to your clients

Effective listening entails truly making an effort to absorb and comprehend what is being said and acknowledge that understanding. Learning to listen is a key skill that will serve you well in all aspects of your business. Attend to even the smallest details. Try putting yourself in the client’s shoe and endeavor to understand their point of view.

Resolve conflicts in time

Don’t allow issues to remain unaddressed and mould and fester. Prompt and timely resolution holds the key to good client servicing. Don’t shy away from tendering an apology even if you are not necessarily in the wrong. Intervention by a senior member to placate an important client and seek effective solution can be effective at times.

Communicate and follow-up periodically

Your client service initiative should not stop with completion of sales process. The endeavor should be to maintain a free flow of information between you and your clients. The communication should be designed to educate clients about your product/service and organization. Newsletters, interactive forums, and other forms of social media are effective tools to communicate key messages.

Seek to build long lasting relationship

It is imperative to build long lasting relationship with your clients and not just perfecting a singular non-repetitive client. Building an effective relationship involves being responsive to client requests. Every effort should be made to accommodate client requests or to explain options that are available. A client, who feels appreciated, cared for and understood is less likely to leave in pursuit of better service and/or price. Effective relationship can compensate for poor performance, but it cannot be used or rather abused to justify low grade performance.

In short, superior client servicing is critical to your survival in the market place. It should be the cornerstone of your business and will help you retain a loyal client base.

Kneoteric is a leading online marketing company providing PPC Management Services, online marketing consultancy, SEO services and link building services.

Selling Consulting – Highly Successful System to Enroll Clients

By Paul Godines

When selling consulting, you will need some highly successful methods to get clients. Because one of the most difficult issues that every business owner has, especially during a recession is getting clients. This might make you wonder if there are even enough clients to make it worth staying in business for.

When in fact that’s not the case, especially during a recession, business consultants are HIGHLY needed. Whatever you service or product you are likely the answer to someone’s problem. Even if your product is an audio made with your kids digital recorder, you can make an impact on the world.

More importantly its not how much you give but the value you offer that will earn you tens of thousands of dollars of income. So, lets start with creating a simple method you can use to sell your consulting.

Begin by realizing your not a business consultant, or a transcriptionist, or a virtual assistant you’re a teacher. That’s your job, whose primary role is to discover your prospects needs and than if applicable educate your client about exactly how you can bring value to them with your services and or products.

With that in mind, lets move on. All you need to do is create a comfortable conversation which helps you discover their needs. I suggest you do that by using just a few well placed words.

Here’s a simple dialogue you can use to uncover opportunities and enroll clients;

• So tell me what’s going on – use this to discover opportunities.
• What result do you want – find out exactly what they want.
• What’s the evidence you will use to know you have achieved your goals – determine if you can deliver those results.
• What’s that worth to you – find out to what degree they value those results. I use a scale of 1 – 5 for example.
• It sounds like – here you help them see the possibility of reaching those results.
• We can help you achieve those results – here you actually make a statement with confidence that you can achieve the results they want.
• Is this something you would like to move forward with – here you are asking them if they would like to actually achieve those results.
• Ok here’s the next step – here you take the time to take them to the very next step, usually the procedure involved with enrolling.
• Confirm – get them to confirm to you the nest step, make sure they know exactly what to do next, and when to do it.

Now what makes this system so successful is in how you use this list. Start using it with friends, clients, prospects and family, force yourself to ask them what’s going on. What they would like to see happen, ask them how they would know they achieved their goal.

Than ask them what its worth to them to achieve their goal, tell them what it sound like to you. What’s most important is to be casual and very relaxed. Once you have some practice – you should do this at least 50 times – you will find enrolling clients extremely easy.

If you’re ready to go to the next step, and become a High Priced Expert than go to Adapt on a Dime.com http://www.adaptonadime.com Get your FREE “Quick Start Guide To Become A High Priced Expert.”

Paul Godines Coaches Professionals to become High Priced Experts using Joint Ventures. Leveraging and Multiplying your Skills, Knowledge and Experience into a High Priced Consulting Practice.