Archive for July, 2009

Three of the Most Common Search Engine Optimization Mistakes to Avoid

By Andrea Kalli

Search engine optimization is not just about keywords and web content. Although these elements are extremely important for SEO, there are other elements that are also being assessed by search engines. One of these factors is web design. A properly designed and structured site is important for achieving the best possible search engine [...]

Twitter Marketing Strategy – A Simple SEO Blueprint to Power Your Twitter Marketing Strategies

By Kenneth Yu
Most people are puzzled about how to combine their Twitter Marketing Strategy with their Twitter for SEO efforts. In fact, most naysayers say that Twitter (and social media) in general are useless for search engine marketing.
I say they are plain wrong!
Granted, Twitter does not have link juice. But because of their insanely [...]

Affiliate Marketing Strategy – Choosing the Right Traffic Tools

By Doug Champigny
Affiliate marketing is one of the fastest ways to make money online, and the usual starting point for most work-at-home online businesses. Since the product, web site, sales copy and often even sample e-mails are already created by the merchant, affiliate marketing success simply involves sending enough targeted traffic through your affiliate link [...]

Newsletters VS RSS Feeds

By Doug Champigny
Effective direct-to-desktop publishing requires a major shift in how you look at the purpose of your newsletter
It is my contention that some publishers, and most especially email publishers, are marketers first and publishers second. That means they see making sales as the primary purpose of publishing an e-zine or newsletter. We all hope [...]

Twitter Marketing Just One Aspect of Online Marketing Mix

By Doug Champigny
Advanced Twitter marketing research has shown a lot of different ways to use Twitter in your Internet and affiliate marketing, but unfortunately too many novice marketers are now starting to use Twitter as their main, or only, form of online promotion. As much as I love Twitter and it’s potential profit paths for [...]

Link Building With DoFollow Blog Commenting

By Kristi Hines
There are many lists, and even some directories available that identify blogs with DoFollow commenting. DoFollow commenting essentially means that the blog owner has removed the nofollow attribute from the comment author’s links, thus making them valuable for link building purposes. And of course, those who are familiar with SEO know that the [...]

Why SEO Should Be a Major Factor For Any Online Business

By Neil Maycock
Search engine optimization is the art of gaining more visibility in the major search engines for certain keyphrases clients will use to find a business.
The Job of an SEO (the term used for the professionals hired to do this job), is to find related phrases that potential customers are using to find a [...]

Elevating the Status of Emotions and Communication

By Jack Bergstrand
In addition to a clear strategy, good measures, and streamlined processes, reinventing enterprises requires a focus on personal relationships and human potential. As a result, it depends upon emotional connection and excellent communication to function well. The objective business world has often struggled with the sub­jects of emotions and communication. If they are [...]

Selling Your Business – Pros and Cons of Working With a Business Broker

By Jeff Becker
Selling your business is something that most business owners do only once in a lifetime. So how do you make sure everything goes well? Many business owners consider working with a business broker, an expert in selling businesses, to make sure they maximize the sell price of their business. Is this always a [...]

The Evolution of Marketing

By Steve E Moore
Marketing certainly has its roots in large and expensive campaigns intended to reach as many people as possible. This type of ‘mass marketing’ helped develop corporate branding but was completely ‘product focused’ and treated all customers as if they had the same needs and buying preferences. Compare this to what the direct [...]


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