Archive for January, 2009
Have you ever seen a rock concert where the singer holds out the microphone in the middle of a song.And not surprisingly the audience sings the lyrics of the songs, while swaying madly to the music.
Your audience should be so adoring, eh?
Well, if you can’t exactly be a rock star to your audience, you can [...]
January 29th, 2009 | Posted in Feature Marketing Article, Full Marketing BLOG, Sales, branding, recession | No Comments
The Fifth Annual Savor Dallas Celebration Returns March 6-7, 2009
The Savor Dallas concept was envisioned over five years ago by co-founders Vicki Briley-White and Jim White as a means of showcasing Dallas’s great chefs, restaurants, cultural and artistic treasures, and to create the signature wine, food, and spirits event the Dallas-Fort Worth Area deserves.
The [...]
January 28th, 2009 | Posted in Feature Marketing Article, Full Marketing BLOG, Tina Recommends | No Comments
Written by Alan Rigg
Do you have blind faith that, if you can somehow convince a prospect to engage in a sales cycle, you will eventually make a sale? If you do, watch out! This belief can waste your time, effort, and company resources.
Unfortunately, time and resource investments do not inevitably produce sales. How many of [...]
January 27th, 2009 | Posted in Feature Marketing Article, Full Marketing BLOG, Sales, recession | No Comments
Written by Josh Davis
What is your time really worth? When you first start a business or go self employed, one of problems many face is not knowing how much their time is worth. If you’re just starting out, you’re obviously going to offer a lower hourly rate that your competition, so that you can get [...]
January 26th, 2009 | Posted in Feature Marketing Article, Full Marketing BLOG, Sales, recession | No Comments
Written by Alan Rigg
Here is a question I recently received from a home electronics and appliance salesperson:
“I sell electronics and appliances at a Sears store. My biggest difficulty is selling to a customer who does not “need” a 42″ plasma screen, but just wants one. If someone feels they need a product I am very [...]
January 26th, 2009 | Posted in Feature Marketing Article, Full Marketing BLOG, Sales, recession | No Comments
Written by Alan Rigg
My wife and I recently moved to a new house. As we planned and executed the move, I couldn’t help noticing striking similarities between the activities involved in managing a successful move and the activities involved in selling. Read on for the sales lessons that can be learned from a successful house [...]
January 23rd, 2009 | Posted in Feature Marketing Article, Full Marketing BLOG, Sales, recession | No Comments
Written by Alan Rigg
In Part 1 of this article we examined two primary reasons why so many product demonstrations fail to produce orders. Then we discussed two activities that must be completed before product demonstrations are scheduled.
In Part 2 we will explore how to structure product demonstrations to maximize the number of demonstrations that convert [...]
January 22nd, 2009 | Posted in Feature Marketing Article, Full Marketing BLOG, Sales, recession | No Comments
Written by Alan Rigg
Do you invest a lot of time and resources in delivering product demonstrations, only to see very few of them ever produce sales? Are you sick and tired of watching opportunities stall in your pipeline after the demonstration has been completed?
Why do so many demonstrations fail to produce orders?
There are two primary [...]
January 21st, 2009 | Posted in Feature Marketing Article, Full Marketing BLOG, Sales, recession | No Comments
Written by Lance Winslow
Some new innovative freelance book writers are now considering doing book trailers, yes you heard it right “Book Trailers” just like Movie Trailers. How will they do this you ask? Via YouTube and guess what? Authors and writers are reporting back the results, they are working, yes, they are selling more books [...]
January 20th, 2009 | Posted in Feature Marketing Article, Full Marketing BLOG | No Comments
Written by Lance Winslow
If you want to be a star athlete you must work out your body. You must train to better your skills no matter what sport you play. Tennis Players must work on technique, batters must work on their swing, runners must work on their pace and all must work out those muscle [...]
January 19th, 2009 | Posted in Feature Marketing Article, Full Marketing BLOG | No Comments