By CARLA K. JOHNSON – Associated Press
Nov. 28, 2008, 6:53PM
CHICAGO — Even though employees at the Peer Bearing Co. no longer work for the Spungen family that recently sold the Waukegan-based ball bearings maker, they still received a turkey each this Thanksgiving in keeping with tradition.
But even better was the gift that came in mid-September, [...]
A graphic designer spoke to me last week. His graphic design firm — let’s call it XYZ Design — was number one in designing labels for a large wine company. Let’s call that ABC Wines. Now ABC wines had some really super wines. They loved the incomparable graphic design of XYZ design, and continued to [...]
Have you ever bought a house?
No sooner than you buy the house than the real estate refers you on to an insurance agent. And a lawyer. And assorted services.
In most cases, the real estate agent doesn’t get paid a commission for her referrals.
But the lawyer, insurance agent and the other assorted services refer their clients [...]
Written by Alan Rigg
What kind of response do you usually get when you present the price of your company’s products or services to prospects? Do your prospects say, “Wow, that sounds cheap — how soon can I get it?” Or, is their response something like, “Oh.I wasn’t expecting to pay that much”?
If you get the [...]
When it comes to marketing there are a million ways to get your product or expertise out to the marketing place. You can run advertising, use referral networks, paid leads and millions of other options. The question is would you ever offer your product at no charge except travel arrangements to any client willing to [...]
Written by Alexandria K. Brown
While there are many effective ways to get more traffic and build your e-zine list, the one I’ve had the MOST success with is to submit articles for use on other people’s websites and in their e-zines.
“But wait a minute,” you say. “Aren’t I supposed to be creating great articles [...]
Written by Alan Rigg
Many recruiting ads and job descriptions include “knockout factors” that can actually screen out qualified sales candidates. One example is a requirement that candidates have an undergraduate degree, a graduate degree, or a degree in a specialized field of study such as Engineering. Another example is a requirement that candidates have [...]
Written by Alan Rigg
Delivering speeches, seminars, and webinars (online seminars) is a terrific way to generate large quantities of quality sales leads. Why is public speaking such an effective lead-generating vehicle? Here are a few reasons:
Speaking allows you to deliver your message to multiple potential prospects at once.
A well-constructed speech, seminar, or webinar can establish [...]
Written by Alan Rigg
A question I get asked frequently by clients goes something like this:
“My company’s website doesn’t generate many online sales or sales leads. What can we do to get our website to produce more sales and leads?”
As soon as I hear this question, I have a pretty good idea what I will [...]
Written by Alan Rigg
When your company invests in sales training, what is the expected outcome? Is it a change in how your salespeople perform their daily activities – in other words, a change in behavior?
Unfortunately, most companies drastically underestimate the amount of time and effort that must be invested to accomplish behavioral change. Sitting in [...]
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