By Jim Estill
Leadership is about doing the right things, Management is about doing things right. Both are important but without the leadership part, management has little value.
Leadership is about having the map and going the right direction (goals). Management is about going there efficiently. I think about it as looking first at the compass then [...]
If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door.
So Who Really Is Your Competition?
The answer to that is always–Never the most obvious. [...]
You have spent thousands of dollars developing your new information product and website. All you need now is the waves of people on the Internet to show up and variously consume what you have created for them. You know, so you can retire in two weeks. Oh if it were just that easy… From people [...]
Over the years I have seen so many companies go wrong with their portal strategy that it isn’t even funny. To help you with your next portal installation here are some things to remember. As always if you need help with your up-front decision making shoot me an email mark@one80group.com.
1. Microsoft usually targets the marketing [...]
Imagine you take a trip to your post box down the road today to pick up the mail. To your surprise, you find nothing. Not one word. All you see is just an empty hole in the wall with zip in it. Annoyance would be the prime emotion here. Maybe even a dollop of disappointment.
But [...]
Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inbox? Do you have marketing strategies specifically designed to tell you when to keep marketing, and when to stop? Well, stop looking so puzzled. In the marketing article below, I’m going to bring home to you [...]
Article marketing can be a powerful way to improve search engine rankings, drive targeted visitors to your website, and improve your company’s brand. Over time, I’ve learned a number of important lessons when it comes to article marketing.
Article Marketing Success
Secret #1: Only Submit to Popular Article Marketing Websites
Not all article directories, websites, [...]
For everyone who wants to find keywords that don’t require a lot of money but have some traffic here is a free tip. There are two different ways that you can use these steps to find great low cost keywords. I recommend that you use both before placing an ad on Google Adwords for your [...]
The other day a client was talking with me and was wondering how my wife and I are able to pick up systems, new businesses, and more so easily. And is there a way that they can become better at what we are able to do.
The connected mind is a mind that knows it [...]
Technology rules. Yeah, for about five minutes–then natural instincts take over. Are you stupid enough to fight Mamma Nature? Well go ahead and rewrite the rules if you can, cause the Big Mamma knows one thing. She’s tried and tested it all. And if you want to play by her kooky rules, she is willing [...]
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