‘Touched for the very first time’
Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna’s genius of reinvention and the inevitable end of the business cycle. Learn from the branding expert.
While Madonna soars, everyone else seems to stumble, bumble and disappear down a deep, dark [...]
Two might be company in life, but in communication you can go all the way to three and still have a rollicking party. If you step over to four however, it’s quite likely that you’ve stepped into the hara-kiri zone. Back up that truck a bit and learn how the power of ‘3′ has the [...]
Use these steps to get a top search engine ranking for your website.
You may have heard that search engine rankings are crucial – and this is the truth. If your website ranks well in Google, MSN and Yahoo then you are exposed to the greatest pool of Internet traffic available. These search engines together drive [...]
Written by Michelle Hayes
Many people in business always try to sell you the dream. It all sounds so good when it is being told to you. The fact is that dream will not be a reality until you set a goal. Goal setting may not be as far fetched as you think. Within this article [...]
By Ray Blunt
There is a game being played somewhere right now within almost every government organization. The game is called ‘In Search of Best Practices’ and it is played something like this: “We’re about to launch a major change (like putting in a leadership development program). Before we do, let’s benchmark the best organizations around [...]
Written by Jim Estill
Return on investment in marketing cannot be measured accurately.
Do you buy a Coke because it is on the billboard; because you saw the ad on television; because you saw the Coke truck; or because the Coke machine is convenient? Was it the ad this month or last? Or was it the ad [...]
This may be a different type of post than you normally receive from me.
I want to tell you about my long-time colleague, Steve Straus. He’s known as “The Coach” to most of us. He’s been a coach for more than 20 years and works with successful business people around the world who desire to [...]
By Maggie Chamberlin Holben, APR
In my opinion, the greatest sin in the public relations realm is the sin of doing absolutely nothing and then wondering why the media aren’t paying attention to you (or, in the case of a crisis, are eating you alive). As a small business owner or manager, you can arm yourself [...]
How do you know which tradeshows to attend? Learn these basics for proper show selection.
With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows’ credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for [...]
it’s a common question that companies who are considering hiring a search engine optimization company often face – is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide?
As this article will demonstrate, clearly the answer is [...]
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