This article is an excerpt from Jamie Walters’ book — Big Vision, Small Business: The Four Keys to Finding Success & Satisfaction as a Lifestyle Entrepreneur.
Many companies, large and small, conduct periodic surveys with clients to ensure satisfaction. Surveys can be valuable, but the effectiveness depends largely on the quality of the questions and the [...]
By Ray Branch, President and CEO, The KEEPS Corporation
Managing a new car Service Department while producing a 20% Net to Gross Profit ratio is not a simple task. This article will outline one (of about 14) key ingredients that must be in place to truly maximize net profits.
1. Customer Pay Effective Labor Rate Daily Management
First, [...]
Dixie Yonkers Special To The Business Review
Getting some outside advice can make the difference between going it alone and going under, or making an idea work. For small businesses, this translates into soliciting advice and guidance from a board of directors or advisors. Some are trying it and finding the results more than worth the [...]
News releases remain a common tool for organizations to make a public statement through the media and business community.
Newsrooms receive hundreds of story ideas each week. Here’s a simple check list to make sure your news release will stand out in the crowd…
Find a "newshook". Ask yourself "Is this news?" Your news release will [...]
Most people answer this question with an immediate "YES", until they actually sit down and try to write a script. It appears easy to write a script… when you first think about it. However, when it comes down to developing the actual strategy, positioning, subtleties, interaction, closing, and formatting (not to mention the objections and [...]
Baby Boomers have done a lot of wonderful things over the years and some could argue not so wonderful things. Because of this great divergence between what Boomers have done and not done, we get lots of questions dealing with why most of our clients are Boomers. Especially since we are Gen-X (the ones that [...]
Written by Gerry Myers, CEO and President of Advisory Link
Connecting to the female consumer is not easy, because there is no one magical way to target women. They are a diverse group, and in many ways it is harder to reach them than their male counterparts. If you have designed marketing plans designed to [...]
When I was a senior in high school, I took creative writing. I enjoyed it, but I had no interest in submitting my work to be ‘judged.’ I wrote because I loved to write and create.
The high school I attended was located right around the corner from Texas Christian University. After I didn’t enter [...]
If you find yourself unable to get clarity in your business, please don’t feel like you are alone. Many entrepreneur have this issue; with all that is required to run your own company as well as try and have a personal life and family. When we find ourselves stuck in the trap of endless things [...]
Written by Debbie Mrazek
A multi-level office building could probably be filled with all of the books available on improving sales communication. While it may be a topic that has gotten a lot of press, I can assure you that when it comes to sales professionals, there’s still a lot of room for improvement by the [...]
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