www.marketingsherpa.com
Hello, please come with me while I take you behind the marketing veil to the ‘marketing secrets’ area. While that may be a little dramatic, it really is how some marketers act when they are ’safeguarding’ their so-called secrets! Not me, my goal is to help you bypass the almost 20-something year marketing learning [...]
This may be new or not depending on how you are doing business. Do you have a dedicated conference call line? How are you using it? Only for conference calls you say? Tsk Tsk… there are SO many ways to use it! Here are some of the ways we use ours and you can use [...]
Hi all-
Happy Memorial Day! I hope you are feeling immense gratitude if you are a stateside reader of Marketing Mojo, and for those of you around the world, this is the USA’S day to celebrate those who have died in the line of service.
While many of us feel grateful for our freedom and for the [...]
If you’ve emailed a Microsoft Word (or Corel WordPerfect, for that matter) document to anyone, you may have unwittingly sent confidential information to a friend, colleague, or even competitor. You see, when you create and edit a document in these programs, the software creates bits and pieces of information and hides it within your document. [...]
When someone says, “there goes another Pink Lady” what comes to mind? Want a great burger? Go to the “Home of the Whopper.” Need some fries with that delicious flame-broiled burger — drive on down to Mickey D’s, or as some know it, “Those Golden Arches.”
Mary Kay. Burger King. McDonald’s. Everyone knows these merchants by [...]
Okay, so this isn’t new. BUT, the stationery company, Bob’s Your Uncle, does have something new going on. The wholesaler (that means they create wonderful things and sell them to retail stores) just announced its new home and gift store, FRONT, which features a selection of local, national and international designs. The store opens May [...]
This smart, creative book written by Barbara Corcoran, New York City Real Estate legend and entrepreneur extraordinaire, is a great read. It is based on Barbara’s mother’s great advice and she shares in almost startling detail how she this advice helped her climb to superstar status.
What I love about this book is that it is [...]
Jump Out of the Price Box
How much is too much for a mattress? $500? $5,000? What about $50,000? And, the bigger question is… are you buying a mattress or the good night’s sleep the mattress provides?
If you market your service or product by talking all about your end product – the tax return, the CD, [...]
Hi all-
Thanks to everyone who shared great ‘mom’ as the best teacher and coach stories. I’ll post these on our blog from time to time for inspiration!
I’ve been talking to some truly awesome and amazing people in the last few weeks. People who have intense visions for helping others – some with their relationships, some [...]
Have you ever found yourself in a situation where you could have gotten exactly what you wanted, if only you had known how to go about it? Do you know people who always seem to get exactly what they want? Would you like to be a master at the art of negotiation as well? It [...]
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