Written by Byron Lund
1. Eliminate waste
Eliminate reports, habits, products, duplicate input, and processes that waste time and money. These drain labor, money and energy from the business.
Two-thirds of products or services sold incur more costs to produce than they are sold for. These are a drain on profits. These losers can be reduced by [...]
1) Outsource, outsource, outsource!
Small businesses don’t have the capital to devote to entire payroll departments, legal departments, etc. Outsource to independent contractors whenever possible. In the long run it is cheaper and is definitely a smart business decision.
2) Network as much as you can.
Join networking groups comprised of individuals who are entrepreneurs or small business [...]
Written by Byron Lund
Discretionary spending is spending that must be done for the long-term profitability of a company, but may be postponed from the current period (s). This includes equipment replacement, equipment upkeep (often referred to as repairs and maintenance), marketing, research and development and training.
Discretionary spending may be expensed in the current period (as [...]
People are more likely to buy your product or service if you make their decision as easy as possible. Based on the techniques of hypnosis and Neuro-linguistic Programming, you want them to picture in their mind what it will be like in the future after they have bought it.
It may be [...]
For many small business owners, the word “budget” is something for the bigger company – maybe they’ll have one when their business “grows up.”
What is a Budget?
The simple explanation is a budget is a plan for how you will manage all financial resources and all expenses for your business. The basic equation that you [...]
Written by Phil Craven
Most people think of search engine optimization to improve their search engine rankings as being such a skilled task that, without putting a great deal of time and effort into it, it is simply beyond their capabilities. Wrong! Yes, improving search engine rankings in competitive topic areas does require a good deal [...]
So you have saved up some money and now you are ready to start running an advertisement on radio, television, new papers, or the web.
Before get out that checkbook and start spending your hard earned money, here are a few things that you need to remember:
Your ad should create or magnify the desire and sense [...]
Several of you have asked me about how I decided to create an ezine and how I went about doing it. Although I have been writing and managing newsletters for more than a decade, when it came to creating an online version, I wanted to be sure I knew the ins and outs of all [...]
I’ve been studying with the Internet marketing gurus for years now. One of my favorites is Yanik Silver. Yanik is a superstar in the online marketing community. His laid back style is one of the reasons I enjoy reading his eBooks and other products.
Get his 7 Psychological Secrets book here – it’s complimentary. How can [...]
Hi everyone-
Last weekend, Mark, Chance and I went out to ‘the country’ to see my mom and my stepdad. They live halfway between Weatherford, Texas and Mineral Wells, Texas in a tiny little no-red-light town called Millsap.
Mom and “Grumpy” as she calls him are craftsmen artists. That means that they make art that requires an [...]
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