Hi all-
Are you ready to have some fun? No doubt you’ve settled into the new year, and have an idea of areas you will focus on for your business.
I’d like to invite you to join me in a personal challenge. The challenge is this: LET’S VOW TO DO SOMETHING DIFFERENT THIS YEAR IN AREAS WHERE [...]
As a business owner, how often do you have the opportunity to talk one-on-one with other owners or executives about ideas? Many small- and medium-sized company owners and executives frequently feel they are working in a vacuum because they rarely have the opportunity to exchange ideas with peers and other professionals. Business roundtables enable owners [...]
Measuring employee performance can be a tricky business. While there are many schools of thought regarding how to conduct the performance review, most everyone agrees that a review must be conducted regularly, and that some type of measurement must be built into the system. If you don’t have the measurement aspect in place, how do [...]
It would be cliché to say consultants are a dime a dozen … but in reality, they are! Why? Several reasons, most of which focus on company failures and layoffs. Finding a job is tough in a recession-oriented economy, so rationalizing the idea of going into business by becoming a “consultant” – or a hybrid [...]
No one would argue that competing for time and attention in today’s business marketplace is a difficult proposition. However – as if this alone wasn’t difficult enough – the company that truly understands the buying habits of current and prospective customers is the one that will most likely succeed in the long-term continuum.
Why? Knowing [...]
Think back to the time when you were young. Remember when you saved your allowance, did odd jobs or relied on Grandma to give you the money to buy that really special baseball card or polka-dot hair bow? Your parents probably were supportive, yet benevolently instructive when they stressed, again and again, the benefits of [...]
Are you a busy professional that is finding it daunting to keep track of all the blogs you read?
Well your savior is here! We will show in a few simple steps and how get the True You Marketing Blog into Microsoft Outlook 2007. Once you master this simple process for our site, you will be [...]
Have you ever been sipping coffee in a reception area trying to distance yourself from the buzz of activity all around you? To the casual observer, this whirlwind of activity may indicate a highly productive business. Upon further investigation, however, you might be surprised to learn that the owners and management team do not share [...]
I recently visited a restaurant that we love for its consistency and price point for good food. My husband and I have been dining there for more than 10 years. We visit regularly because we are a good fit for them and them for us.
Over the years, one of the only things that bugged us [...]
Many people think growing a business is a complex process, but it is simpler than most think. In fact, if you’re seeking suggestions as to what guidelines to follow here are four that should become your guidepost.
Increase the number of customers (of the type you want);
Increase the transaction frequency;
Increase the transaction or value of “average [...]
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